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gbc.com website review
Visit site (opens in a new tab)Reviewed 26 October 202623 issues · 89 checks
This review found 23 issues worth fixing on gbc.com, 11 of them high impact, across 89 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 4.0 s |
| Oct 24, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 154 ms |
| May 16, 2026 | 149 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 158 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 157 ms |
| Jun 27, 2026 | 174 ms |
| Jul 4, 2026 | 167 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 144 ms |
| Aug 1, 2026 | 141 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 161 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 185 ms |
| Sep 26, 2026 | 184 ms |
| Oct 3, 2026 | 168 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 158 ms |
| Oct 24, 2026 | 159 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.6 s
2.1 s
2.6 s
3.1 s
3.7 s
4.2 s
gbc.com does not allow embedding, so this is Google's rendering of the page.
Speed
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.
1 third-party service on the page
1 third-party service load with your homepage (cloudflare.com), adding 28 KiB and 27 ms of main-thread time.
Reduce unused JavaScript
22 KiBAbout 22 KiB of JavaScript is downloaded but never used on this page.
3 checks passed
Mobile performance score: 93
93/100Your mobile performance score is 93 (desktop: 100). That is in Google's “good” band (90 and up).
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 689 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.7 s
6.7 sReal visitors wait 6.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.1 s
6.1 sReal visitors see the first content after 6.1 s (75th percentile). Good is under 1.8 s.
Real-user INP: 217 ms
217 msReal visitors wait 217 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 232 ms
232 msScripts block taps and scrolling for 232 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 2.5 s
2.5 sYour largest element renders in 2.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “This website uses a security service to protect against mal…”.
Time to Interactive: 2.6 s
2.6 sThe page is fully interactive after 2.6 s.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
First Contentful Paint: 0.8 s
0.8 sThe first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.
Speed Index: 1.5 s
1.5 sVisually, the page fills in at 1.5 s (Speed Index), inside the 3.4 s “good” threshold.
Images and page weight
1 image below the first screen load straight away
1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.3 g of CO₂ per visit
0.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.25 g of CO₂e: 30.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 919 KiB in 10 requests
919 KiBYour homepage downloads 919 KiB in 10 requests on a phone: other files 663 KiB (4), scripts 129 KiB (2) and HTML 120 KiB (2). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
The document uses <meta http-equiv="refresh">
The document uses <meta http-equiv="refresh"> (1 element).
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Blocked from indexing
Google's crawler is blocked from indexing this page.
Error status code
The page answers with an error status, so search engines may drop it.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
5 H1 headlines
There are 5 <h1> headlines (“15% off laminating bundles!”, “Get ready, get set, go back to school!” and “Save time and money.”). One clear main headline is easier for people and search engines.
126 internal links, 16 external
The homepage links to 126 pages on gbc.com and 16 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “GBC is the leading provider of binding, laminating & print finishing equipment & supplies for schools, offices, print s…”.
Title: 60 characters
Your title is a healthy 60 characters: “Binding & Laminating Machines Sales & Support | GBC Official”.
Canonical URL set
The canonical URL is https://www.gbc.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.gbc.com/gbcsitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (731 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'addEventListener')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
15 broken links to your own pages
15 links from your homepage to your own site are broken, for example https://www.gbc.com/c/laminating/laminating-machines/ (404).
Short HSTS lifetime
HSTS is set, but max-age is 30 days; one year is the recommended minimum.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (gbc.com).
Valid certificate (40 days left)
The certificate from Google Trust Services · WE1 verifies for gbc.com and is valid for another 40 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://gbc.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
gbc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
gbc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsgbc.com was registered in Jun 1997 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
gbc.com is registered until Jun 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 419 words of copy
The homepage carries about 419 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Learn More”.
20 calls to action
The homepage has 20 calls to action, for example “Contact Us”, “Order Parts” and “Request a Service Call”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be gbc.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:129.33.240.39 ip4:129.33.240.40 ip4:129.33.240.41 ip4:129.33.240.42 ip4:208.85.49.176 ip4:208.85.51.188 -all”.
DKIM signing found
A DKIM key is published (selector “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Episerver
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on gbc.com, including 6 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.