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gdba.com website review
Visit site (opens in a new tab)Reviewed 3 November 202648 issues · 105 checks
This review found 48 issues worth fixing on gdba.com, 19 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 78 ms |
| May 23, 2026 | 76 ms |
| May 30, 2026 | 75 ms |
| Jun 6, 2026 | 78 ms |
| Jun 13, 2026 | 77 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 78 ms |
| Aug 8, 2026 | 76 ms |
| Aug 15, 2026 | 76 ms |
| Aug 22, 2026 | 77 ms |
| Aug 29, 2026 | 76 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 81 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 78 ms |
| Oct 3, 2026 | 73 ms |
| Oct 10, 2026 | 71 ms |
| Oct 17, 2026 | 76 ms |
| Oct 24, 2026 | 78 ms |
| Oct 31, 2026 | 81 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
21.4 s · 4.8 MB51 files are served with short cache lifetimes, so returning visitors download them again (4.8 MB).
Reduce unused CSS
11.0 s · 2.1 MBAbout 2.1 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 11.0 s faster on a phone.
Render-blocking requests
11.0 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 11.0 s.
Improve image delivery
6.3 s · 1.3 MB8 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.3 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused JavaScript
900 ms · 231 KiBAbout 231 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 524 ms. During a long task the page ignores taps.
6 third-party services on the page
6 third-party services load with your homepage (Optanon, rss.app and bunny.net and others), adding 2.2 MB and 245 ms of main-thread time.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 542 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
ipxy.io adds 0 ms
0 msipxy.io costs a phone 0 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 63 ms
63 msYour server sent the HTML in 63 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 31.5 s
31.5 sYour largest element takes 31.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cover Image”.
Time to Interactive: 32.8 s
32.8 sThe page becomes fully interactive after 32.8 s. Good is under 3.8 s.
Speed Index: 13.3 s
13.3 sVisually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 842 ms
842 msScripts block taps and scrolling for 842 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 858 ms
858 msReal visitors wait 858 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.131
0.131The layout shifts by 0.131 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 78 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 78 ms
78 msReal visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 6.7 MB in 69 requests
6.7 MBYour homepage downloads 6.7 MB in 69 requests on a phone: images 3.8 MB (34), stylesheets 2.1 MB (8) and scripts 585 KiB (11). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
01JP2FH9NHW2SHEXG957XKWH44.png weighs 561 KiB. On a phone connection a single image that size takes seconds.
12 images in older formats
12 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
9 images far larger than shown
392 KiB9 images are downloaded at several times the size a phone draws them, for example 01JCZTA4E581HDJV3PG9B21CBB.png at 1,732 px wide, shown at 358 px. Resized copies would save about 392 KiB.
2 images below the first screen load straight away
2 images further down the page (97 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.91 g of CO₂e: 228.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
9 H1 headlines
There are 9 <h1> headlines (“Gavin de Becker”, “Charlie Gilbert” and “James Hamilton”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://gdba.com/sitemap.xml, so Google discovers your pages only by following links.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
17 internal links, 8 external
The homepage links to 17 pages on gdba.com and 8 external pages.
2 checks passed
Title: 37 characters
Your title is a healthy 37 characters: “Home - Gavin de Becker and Associates”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (586 words), so crawlers that don't run JavaScript still read it.
Other pages
10 pages without a meta description
/how-we-protect-our-clients, /our_people, /join-our-team, /training-services, /resources and /contact and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/cookie-policy has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/cookie-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.benefits.va.gov/gibill.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (gdba.com).
Valid certificate (162 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for gdba.com and is valid for another 162 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://gdba.com redirects to the secure version.
All 19 links work
All 19 links checked from your homepage (11 internal, 8 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
gdba.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
gdba.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsgdba.com was registered in Jun 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2028
gdba.com is registered until Jun 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 546 words of copy
The homepage carries about 546 words of visible text.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Join Our Team” and “Contact Us”.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_netblocks.mimecast.com include:app.sgizmo.com include:mg-spf.greenhouse.io ~all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Analytics
- Hosting
- AWS
Hiring
- Hiring
- 20 open roles
- Teams
- Protective Security (20)
- Job board
- greenhouse
- Careers page
- gdba.com/join-our-team (opens in a new tab)
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on gdba.com, including 23 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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