Website review, no card needed

gelest.com logo

gelest.com website review

Visit site (opens in a new tab)Reviewed 4 November 202651 issues · 106 checks

This review found 51 issues worth fixing on gelest.com, 16 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.5 s3.8 sMay 16Oct 314.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.3 s
May 23, 20265.1 s
May 30, 20265.3 s
Jun 6, 20265.3 s
Jun 13, 20264.6 s
Jun 20, 20264.4 s
Jun 27, 20264.1 s
Jul 4, 20264.0 s
Jul 11, 20264.7 s
Jul 18, 20264.2 s
Jul 25, 20264.2 s
Aug 1, 20264.5 s
Aug 8, 20264.1 s
Aug 15, 20264.3 s
Aug 22, 20264.7 s
Aug 29, 20264.7 s
Sep 5, 20264.7 s
Sep 12, 20265.0 s
Sep 19, 20264.7 s
Sep 26, 20264.8 s
Oct 3, 20265.0 s
Oct 10, 20265.0 s
Oct 17, 20265.2 s
Oct 24, 20265.1 s
Oct 31, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
162 ms95 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026122 ms
May 23, 2026128 ms
May 30, 2026122 ms
Jun 13, 2026103 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026120 ms
Jul 11, 2026135 ms
Jul 18, 2026147 ms
Jul 25, 2026151 ms
Aug 1, 2026154 ms
Aug 8, 2026152 ms
Aug 15, 2026136 ms
Aug 22, 2026129 ms
Aug 29, 2026134 ms
Sep 5, 2026122 ms
Sep 12, 2026127 ms
Sep 19, 2026129 ms
Sep 26, 2026135 ms
Oct 3, 2026152 ms
Oct 10, 2026151 ms
Oct 17, 2026135 ms
Oct 24, 2026103 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gelest.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gelest.com at 0.4 s0.4 s
  2. gelest.com at 0.8 s0.8 s
  3. gelest.com at 1.2 s1.2 s
  4. gelest.com at 1.6 s1.6 s
  5. gelest.com at 2.0 s2.0 s
  6. gelest.com at 2.4 s2.4 s
  7. gelest.com at 2.8 s2.8 s
  8. gelest.com at 3.2 s3.2 s

gelest.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix60
  • Render-blocking requests

    4.0 s

    39 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Improve image delivery

    650 ms · 1.3 MB

    13 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 213 KiB

    About 213 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Heroku and Accessibe Accessibility Overlay and others), adding 2.2 MB and 647 ms of main-thread time.

  • Use efficient cache lifetimes

    550 ms · 149 KiB

    44 files are served with short cache lifetimes, so returning visitors download them again (149 KiB).

  • Heroku adds 140 ms

    140 ms

    Heroku costs a phone 140 ms of main-thread work and 936 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 198 ms

    198 ms

    Google Tag Manager costs a phone 198 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 906 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,745 HTML elements

    The page has 1,745 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google CDN adds 74 ms

    74 ms

    Google CDN costs a phone 74 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    21 KiB

    21 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.9 s

    3.9 s

    Real visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ENABLING YOUR TECHNOLOGY The Leader in Silane, Silicone, Me…”.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.3 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 141 ms

    141 ms

    Scripts block the page for only 141 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 4.8 MB in 161 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 161 requests on a phone: scripts 2.3 MB (51), images 2.0 MB (62) and stylesheets 297 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Gelest_Homepage_featured1.png weighs 502 KiB. On a phone connection a single image that size takes seconds.

  • 3 images in older formats

    3 images (1,018 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (1,018 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    81 KiB

    1 image is downloaded at several times the size a phone draws it, for example Gelest_Homepage_featured1.png at 1,180 px wide, shown at 360 px. Resized copies would save about 81 KiB.

  • About 1.4 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8388
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 35 images without alt text

    35 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 15 form fields without a label

    15 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Headings skip levels

    Headings skip levels (h2 → h6, h1 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8578
  • Title is short (19 characters)

    Your title is only 19 characters: “Home - Gelest, Inc.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“The Leader in Silane, Silicone, Metal-Organic, an…”, “Enable Your Technology” and “Committed to Custom Solutions”). One clear main headline is easier for people and search engines.

  • Meta description is long (260 characters)

    Your meta description is 260 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 181 internal links, 110 external

    The homepage links to 181 pages on gelest.com and 110 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.gelest.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gelest.com/page-sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,112 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (195 KiB, 844 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 10 pages without a meta description

    /product-groups/silanes, /product-groups/silicones, /product-groups/metal-organics, /product-groups/bimax-acrylates-specialty-monomers, /applications/case-coatings-adhesives-sealants-and-elastomers and /applications/microelectronics and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://www.gelest.com/.

  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gelest.com).

  • Valid certificate (149 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for gelest.com and is valid for another 149 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://gelest.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    gelest.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gelest.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    gelest.com was registered in Aug 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    gelest.com is registered until Aug 2027.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 10-field form

    Your longest form asks for 10 fields (5 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,245 words of copy

    The homepage carries about 1,245 words of visible text.

2 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Lenses”, “Contact/Support” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:143.55.146.195 ip4:143.55.149.101 -all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.7.10; the current release is 7.1.4.
  • 1 plugin is behind its latest release.woocommerce 4.2.3 → 11.2.1
  • It loads jQuery 3.0.0, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 6.7.10
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Asn Flexential

Company

Employees
301

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 51 issues on gelest.com, including 21 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25