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gelest.com website review
Visit site (opens in a new tab)Reviewed 4 November 202651 issues · 106 checks
This review found 51 issues worth fixing on gelest.com, 16 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #68,378 of 88,358 reviewed websitesbeats 19%
- #38,918 of 45,862 online storesbeats 12%
- #1,432 of 2,152 WooCommerce storesbeats 29%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.3 s |
| May 23, 2026 | 5.1 s |
| May 30, 2026 | 5.3 s |
| Jun 6, 2026 | 5.3 s |
| Jun 13, 2026 | 4.6 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.1 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.5 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.3 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.7 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 5.0 s |
| Sep 19, 2026 | 4.7 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 5.0 s |
| Oct 10, 2026 | 5.0 s |
| Oct 17, 2026 | 5.2 s |
| Oct 24, 2026 | 5.1 s |
| Oct 31, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 122 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 122 ms |
| Jun 13, 2026 | 103 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 151 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 152 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 134 ms |
| Sep 5, 2026 | 122 ms |
| Sep 12, 2026 | 127 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 152 ms |
| Oct 10, 2026 | 151 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 103 ms |
| Oct 31, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
gelest.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
4.0 s39 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Improve image delivery
650 ms · 1.3 MB13 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Reduce unused JavaScript
300 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 213 KiBAbout 213 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Heroku and Accessibe Accessibility Overlay and others), adding 2.2 MB and 647 ms of main-thread time.
Use efficient cache lifetimes
550 ms · 149 KiB44 files are served with short cache lifetimes, so returning visitors download them again (149 KiB).
Heroku adds 140 ms
140 msHeroku costs a phone 140 ms of main-thread work and 936 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 198 ms
198 msGoogle Tag Manager costs a phone 198 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 906 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,745 HTML elements
The page has 1,745 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 74 ms
74 msGoogle CDN costs a phone 74 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
21 KiB21 KiB could be saved by minifying CSS.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.9 s
3.9 sReal visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ENABLING YOUR TECHNOLOGY The Leader in Silane, Silicone, Me…”.
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.3 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 141 ms
141 msScripts block the page for only 141 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 161 requests
4.8 MBYour homepage downloads 4.8 MB in 161 requests on a phone: scripts 2.3 MB (51), images 2.0 MB (62) and stylesheets 297 KiB (26). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Gelest_Homepage_featured1.png weighs 502 KiB. On a phone connection a single image that size takes seconds.
3 images in older formats
3 images (1,018 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (1,018 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
81 KiB1 image is downloaded at several times the size a phone draws it, for example Gelest_Homepage_featured1.png at 1,180 px wide, shown at 360 px. Resized copies would save about 81 KiB.
About 1.4 g of CO₂ per visit
1.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
35 images without alt text
35 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
15 form fields without a label
15 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h2 → h6, h1 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (19 characters)
Your title is only 19 characters: “Home - Gelest, Inc.”. Between 30 and 65 characters leaves room to say what you do and for whom.
3 H1 headlines
There are 3 <h1> headlines (“The Leader in Silane, Silicone, Metal-Organic, an…”, “Enable Your Technology” and “Committed to Custom Solutions”). One clear main headline is easier for people and search engines.
Meta description is long (260 characters)
Your meta description is 260 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
181 internal links, 110 external
The homepage links to 181 pages on gelest.com and 110 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.gelest.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.gelest.com/page-sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,112 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (195 KiB, 844 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
/product-groups/silanes, /product-groups/silicones, /product-groups/metal-organics, /product-groups/bimax-acrylates-specialty-monomers, /applications/case-coatings-adhesives-sealants-and-elastomers and /applications/microelectronics and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.gelest.com/.
4 small tap targets
4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (gelest.com).
Valid certificate (149 days left)
The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for gelest.com and is valid for another 149 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://gelest.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
No CAA record
gelest.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
gelest.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsgelest.com was registered in Aug 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
gelest.com is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 10-field form
Your longest form asks for 10 fields (5 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,245 words of copy
The homepage carries about 1,245 words of visible text.
2 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Contact Lenses”, “Contact/Support” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:143.55.146.195 ip4:143.55.149.101 -all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 6.7.10; the current release is 7.1.4.
- 1 plugin is behind its latest release.woocommerce 4.2.3 → 11.2.1
- It loads jQuery 3.0.0, older than 3.5 (which fixed known security holes).
Stack
- CMS
- WordPress 6.7.10
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Asn Flexential
Company
- Employees
- 301
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on gelest.com, including 21 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.