generalgruppo.it website review

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

1 file is served with short cache lifetimes, so returning visitors download them again (34 KiB).

1 third-party service load with your homepage (optimole.com), adding 137 KiB and 39 ms of main-thread time.

About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

1 image could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.06 g of CO₂e: 6.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 18 characters: “Home - General srl”. Between 30 and 65 characters leaves room to say what you do and for whom.

There is no robots.txt at generalgruppo.it/robots.txt, the first file search crawlers ask for.

The homepage links to 42 pages on generalgruppo.it and 16 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to /web-agency-gb-portfolio-single, which answers with an error. Visitors hit a dead end and search engines drop it.

/it_it/chi-siamo and /chi-siamo all use the title “Chi Siamo - General srl”. Search engines can't tell which page to show for a search, so each competes with the others.

/it_it/chi-siamo, /it_it/15c42-web-agency-gb-news, /it_it/segnalaci-un-immobile, /it_it/contatti, /chi-siamo and /it_it/category/novita and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example /chi-siamo, whose canonical is /it_it/chi-siamo. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/chi-siamo and /piume-coccole-per-te-e-la-tua-casa took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://mlvkitda068b.i.optimole.com/f:css/q:mauto/m:1/https://generalgruppo.it/wp-includes…”.

1 link from your homepage to your own site is broken, for example https://generalgruppo.it/web-agency-gb-portfolio-single/ (404).

1 link to other sites is dead, for example https://www.bacciprofumerie.it/punti-vendita/ (999).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example https://www.facebook.com/sharer.php?u=https://generalgruppo.it/it_it/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

generalgruppo.it has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 307 words of visible text.

generalgruppo.it has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.