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genesis.com website review

Visit site (opens in a new tab)Reviewed 12 October 202643 issues · 108 checks

This review found 43 issues worth fixing on genesis.com, 16 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.3 sApr 18Oct 32.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.8 s
May 2, 20262.8 s
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20262.9 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.9 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
215 ms156 msApr 18Oct 3189 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026166 ms
May 2, 2026163 ms
May 9, 2026165 ms
May 16, 2026167 ms
May 23, 2026172 ms
May 30, 2026178 ms
Jun 6, 2026179 ms
Jun 13, 2026179 ms
Jun 20, 2026178 ms
Jun 27, 2026178 ms
Jul 4, 2026180 ms
Jul 11, 2026188 ms
Jul 18, 2026194 ms
Jul 25, 2026198 ms
Aug 1, 2026199 ms
Aug 8, 2026203 ms
Aug 15, 2026205 ms
Aug 22, 2026206 ms
Aug 29, 2026208 ms
Sep 5, 2026206 ms
Sep 12, 2026204 ms
Sep 19, 2026201 ms
Sep 26, 2026195 ms
Oct 3, 2026189 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

13 to fix37
  • Use efficient cache lifetimes

    5.3 s · 20.8 MB

    50 files are served with short cache lifetimes, so returning visitors download them again (20.8 MB).

  • Reduce unused JavaScript

    7.4 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.

  • Render-blocking requests

    2.9 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • audioeye.com adds 1.7 s

    1.7 s

    audioeye.com costs a phone 1.7 s of main-thread work and 309 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,697 HTML elements

    The page has 3,697 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Google CDN and others), adding 2.6 MB and 3.2 s of main-thread time.

  • Google Tag Manager adds 851 ms

    851 ms

    Google Tag Manager costs a phone 851 ms of main-thread work and 984 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    300 ms · 382 KiB

    12 images could be 382 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 377 ms

    377 ms

    Google CDN costs a phone 377 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 90 ms

    90 ms

    Optanon costs a phone 90 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 63 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 31 ms

    31 ms

    Your server sent the HTML in 31 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.9 s

    9.9 s

    The first text or image appears after 9.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.1 s

    22.1 s

    Your largest element takes 22.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Aerial 3/4 rear driver side view of 2027 Genesis GV80 in da…”.

  • Time to Interactive: 25.9 s

    25.9 s

    The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

  • Speed Index: 11.1 s

    11.1 s

    Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 740 ms

    740 ms

    Scripts block taps and scrolling for 740 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 166 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 195 ms

    195 ms

    Real visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 683 ms

    683 ms

    Real visitors wait 683 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.05

    0.05

    The layout barely moves while loading (CLS 0.05, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 32.1 MB in 121 requests

    32.1 MB

    Your homepage downloads 32.1 MB in 121 requests on a phone: media 27.6 MB (5), scripts 2.6 MB (32) and images 1.1 MB (35). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    my27-rg3-0603-v002:1-1 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (262 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.1 g of CO₂ per visit

    9.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.11 g of CO₂e: 1093.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9496
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 127 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9286
  • 8 H1 headlines

    There are 8 <h1> headlines (“REFINEMENT YOU CAN FEEL”, “ELECTRIC EXHILARATION” and “FEEL THE THRILL”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Bad control character in string literal in JSON at position )”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 280 internal links, 24 external

    The homepage links to 280 pages on genesis.com and 24 external pages.

5 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Welcome to Genesis: Step into a world unbound by legacy, where sophistication meets innovation. Explore our lineup of l…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Luxury SUVs, Sedans and Electric Vehicles | Genesis USA”.

  • Canonical URL set

    The canonical URL is https://www.genesis.com/us/en/home.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.genesis.com/sitemap-index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,746 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (51 KiB, 187 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 5 pages share a title

    /us/en/build-and-price/2026/gv60, /us/en/build-and-price/2027/gv60, /us/en/build-and-price/2027/gv60-magma, /us/en/build-and-price/2026/gv70 and /us/en/build-and-price/2027/gv70 all use the title “Build & Price Your (year) Genesis (model) | Genesis USA”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages share a meta description

    /us/en/build-and-price/2026/gv60, /us/en/build-and-price/2027/gv60, /us/en/build-and-price/2027/gv60-magma, /us/en/build-and-price/2026/gv70 and /us/en/build-and-price/2027/gv70 use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example /us/en/build-and-price/2026/gv60, whose canonical is /us/en/build-and-price/byo-app. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages without an H1

    /us/en/build-and-price/2026/gv60, /us/en/build-and-price/2027/gv60, /us/en/build-and-price/2027/gv60-magma, /us/en/build-and-price/2026/gv70 and /us/en/build-and-price/2027/gv70 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5320778&tm=gtm002&Ver=2&mid=6dff6ac3-cca3-47c2-889b-e29d99b5ff59&bo=1&sid=c59a91c0c5da11f191f5df192ef0b076&vid=c59ab740c5da11f188eae1c53f50134b&vids=1&msclkid=N&pi=918.

  • 4 third-party cookies

    4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    63 of 73 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix81
  • http:// does not redirect

    http://genesis.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://genesis.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (genesis.com).

  • Valid certificate (188 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for genesis.com and is valid for another 188 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    genesis.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    genesis.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 34 years old

    34 years

    genesis.com was registered in Mar 1992 through Megazone Corp., dba HOSTING.KR. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    genesis.com is registered until Mar 2027.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,097 words of copy

    The homepage carries about 1,097 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “SHOP”, “Request a Quote” and “Contact Genesis Concierge”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be genesis.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf1.genesis.com include:spf2.genesis.com include:spf3.genesis.com include:spf4.genesis.com include:spf…”.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 2 of them by other companies (measured from a US location before any click).

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Go beyond the website

What your $25 Growth Playbook adds

This free review found 43 issues on genesis.com, including 20 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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