geofix.no website review

About 582 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 3,569 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Other Google APIs/SDKs and Google Tag Manager and others), adding 1.0 MB and 652 ms of main-thread time.

About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 568 ms. During a long task the page ignores taps.

A phone's processor spends 3.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 309 ms of main-thread work and 688 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Other Google APIs/SDKs costs a phone 289 ms of main-thread work and 124 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

18 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

13 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 891 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 317 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.2 MB in 377 requests on a phone: images 4.0 MB (159), scripts 1.1 MB (68) and other files 812 KiB (125). Under 2 MB keeps phones on slow connections fast.

2 images (187 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

3 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 26 characters: “Geofix Webshop – Geofix AB”. Between 30 and 65 characters leaves room to say what you do and for whom.

3 links have no real href, so search engines can't follow them.

The homepage links to 452 pages on geofix.no and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://geofix.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://geofix.no/pages/vara-butiker, https://geofix.no/collections/faltdatorer, https://geofix.no/collections/tillbehor-4 and https://geofix.no/collections/emlid-gnss have no meta description, so Google writes the search snippet from whatever text it finds.

https://geofix.no/collections/gnss-mottagare and https://geofix.no/collections/kompletta-matpaket use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 308 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.