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gerrie.com website review

Visit site (opens in a new tab)Reviewed 31 October 202653 issues · 115 checks

This review found 53 issues worth fixing on gerrie.com, 23 of them high impact, across 115 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.3 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20263.0 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.8 s
Jun 27, 20263.0 s
Jul 4, 20263.3 s
Jul 11, 20263.7 s
Jul 18, 20263.8 s
Jul 25, 20263.7 s
Aug 1, 20263.4 s
Aug 8, 20263.2 s
Aug 15, 20263.1 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20262.9 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
275 ms222 msMay 9Oct 24234 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026245 ms
May 16, 2026235 ms
May 23, 2026228 ms
May 30, 2026229 ms
Jun 6, 2026229 ms
Jun 13, 2026237 ms
Jun 20, 2026236 ms
Jun 27, 2026239 ms
Jul 4, 2026254 ms
Jul 11, 2026262 ms
Jul 18, 2026269 ms
Jul 25, 2026261 ms
Aug 1, 2026246 ms
Aug 8, 2026237 ms
Aug 15, 2026236 ms
Aug 22, 2026236 ms
Aug 29, 2026238 ms
Sep 5, 2026239 ms
Sep 12, 2026237 ms
Sep 19, 2026244 ms
Sep 26, 2026244 ms
Oct 3, 2026249 ms
Oct 10, 2026244 ms
Oct 17, 2026238 ms
Oct 24, 2026234 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gerrie.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gerrie.com at 0.8 s0.8 s
  2. gerrie.com at 1.5 s1.5 s
  3. gerrie.com at 2.3 s2.3 s
  4. gerrie.com at 3.0 s3.0 s
  5. gerrie.com at 3.8 s3.8 s
  6. gerrie.com at 4.5 s4.5 s
  7. gerrie.com at 5.3 s5.3 s
  8. gerrie.com at 6.1 s6.1 s

gerrie.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix47
  • Use efficient cache lifetimes

    13.9 s · 7.7 MB

    64 files are served with short cache lifetimes, so returning visitors download them again (7.7 MB).

  • Improve image delivery

    9.3 s · 6.7 MB

    32 images could be 6.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.3 s faster on a phone.

  • Reduce unused JavaScript

    4.3 s · 748 KiB

    About 748 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Render-blocking requests

    1.3 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Olark and Facebook and others), adding 1.5 MB and 989 ms of main-thread time.

  • Google Tag Manager adds 324 ms

    324 ms

    Google Tag Manager costs a phone 324 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Olark adds 292 ms

    292 ms

    Olark costs a phone 292 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 277 ms

    277 ms

    Your server sent the HTML in 277 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.18

    1.18

    For real visitors the layout shifts by 1.18 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 28.8 s

    28.8 s

    Your largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.8 s

    28.8 s

    The page becomes fully interactive after 28.8 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 603 ms

    603 ms

    Scripts block taps and scrolling for 603 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 261 ms

    261 ms

    Real visitors wait 261 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 245 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 9.6 MB in 138 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 138 requests on a phone: images 7.1 MB (43), scripts 2.0 MB (35) and fonts 286 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 3.5 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    3.2 MB

    5 images are downloaded at several times the size a phone draws them, for example smallbanner-makeusanoffercopy.jpg at 6,000 px wide, shown at 360 px. Resized copies would save about 3.2 MB.

  • 8 images in older formats

    8 images (4.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (551 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.72 g of CO₂e: 326.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7886
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <svg> elements with an img or image role must have alternative text (5 elements)

    <svg> elements with an img or image role must have alternative text: 5 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8570
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Gerrie Electric - Electrical and Automation Wholesale Supply in Canada | Gerrie”.

  • Meta description is long (248 characters)

    Your meta description is 248 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (Organization and WebSite) but with 3 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 51 internal links, 21 external

    The homepage links to 51 pages on gerrie.com and 21 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.gerrie.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gerrie.com/sitemapindex.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (406 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 7 pages without a meta description

    /Brands, /Services, /Solutions, /Training, /LocationFinder and /Help and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 links to non-canonical URLs

    Your homepage links to 15 pages by a URL that isn't their canonical one, for example /Catalog/Shop-Canadian, whose canonical is /catalog/shop-canadian?page=1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    /Training, /LocationFinder, /Help and /Careers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages with very little text

    /Training, /Catalog/Boxes-And-Covers, /Catalog/Conduit-And-Accessories, /Catalog/Distribution, /Catalog/Enclosures-And-Junction-Boxes and /Catalog/Fuses and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    /Catalog/Shop-Canadian and /Help took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5069
  • 3 broken images

    3 images failed to load on a phone, for example https://www.gerrie.com/.

  • 4 small tap targets

    4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.gerrie.com/.spire/fonts/getFontCss?path=aHR0cHM6Ly9mb250cy5nb29nbGVhcGlzLmNvbS…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.gerrie.com/cdn-cgi/l/email-protection (404).

  • http:// does not redirect

    http://gerrie.com does not redirect to https, so some visitors land on the insecure version.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gerrie.com).

  • Valid certificate (47 days left)

    The certificate from Google Trust Services · WE1 verifies for gerrie.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    gerrie.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gerrie.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    gerrie.com was registered in Feb 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    gerrie.com is registered until Mar 2028.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 416 words of copy

    The homepage carries about 416 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Now”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “REGISTER”, “Shop Canadian” and “Buy Now”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:45.2.234.138 ip4:10.1.0.20 ip4:10.1.0.21 ip4:10.1.0.22 ip4:45.2.234.154 ip4:20.151.170.250 include:spf.prote…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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