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gescan.com website review

Visit site (opens in a new tab)Reviewed 26 October 202655 issues · 118 checks

This review found 55 issues worth fixing on gescan.com, 16 of them high impact, across 118 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.1 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
122 ms102 msMay 9Oct 24120 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026108 ms
May 23, 2026106 ms
May 30, 2026107 ms
Jun 6, 2026108 ms
Jun 13, 2026111 ms
Jun 20, 2026112 ms
Jun 27, 2026111 ms
Jul 4, 2026108 ms
Jul 11, 2026105 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026105 ms
Aug 15, 2026106 ms
Aug 22, 2026108 ms
Aug 29, 2026111 ms
Sep 5, 2026110 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026114 ms
Oct 3, 2026115 ms
Oct 10, 2026116 ms
Oct 17, 2026118 ms
Oct 24, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gescan.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gescan.com at 0.8 s0.8 s
  2. gescan.com at 1.5 s1.5 s
  3. gescan.com at 2.3 s2.3 s
  4. gescan.com at 3.1 s3.1 s
  5. gescan.com at 3.8 s3.8 s
  6. gescan.com at 4.6 s4.6 s
  7. gescan.com at 5.4 s5.4 s
  8. gescan.com at 6.1 s6.1 s

gescan.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix22
  • Reduce unused JavaScript

    6.3 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

  • Render-blocking requests

    5.5 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.5 s.

  • Reduce unused CSS

    3.9 s · 613 KiB

    About 613 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Mobile performance score: 22

    22/100

    Your mobile performance score is 22 (desktop: 27). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and ZenDesk and others), adding 2.9 MB and 2.1 s of main-thread time.

  • Font display

    950 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 950 ms).

  • Google CDN adds 649 ms

    649 ms

    Google CDN costs a phone 649 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    706 KiB

    14 images could be 706 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    300 ms · 305 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (305 KiB).

  • Google Tag Manager adds 550 ms

    550 ms

    Google Tag Manager costs a phone 550 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 431 ms. During a long task the page ignores taps.

  • Minify CSS

    300 ms · 31 KiB

    31 KiB could be saved by minifying CSS.

  • 2,704 HTML elements

    The page has 2,704 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • ZenDesk adds 205 ms

    205 ms

    ZenDesk costs a phone 205 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 154 ms

    154 ms

    Klaviyo costs a phone 154 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 72 KiB

    Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 12.4 s

    12.4 s

    The first text or image appears after 12.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 34.8 s

    34.8 s

    The page becomes fully interactive after 34.8 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.214

    0.214

    The layout shifts by 0.214 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 102 ms

    102 ms

    Real visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 754 ms

    754 ms

    Real visitors wait 754 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix50
  • Page weight: 6.2 MB in 158 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 158 requests on a phone: scripts 3.4 MB (75), images 1.3 MB (39) and stylesheets 698 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images far larger than shown

    172 KiB

    4 images are downloaded at several times the size a phone draws them, for example Website Banner 640 x 360.jpg at 1,280 px wide, shown at 360 px. Resized copies would save about 172 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (220 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8492
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 17 images without alt text

    17 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 6277
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Gescan - Electrical Wholesale Supply in Canada | A Sonepar Company”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 894 internal links, 10 external

    The homepage links to 894 pages on gescan.com and 10 external pages.

4 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Electrical supplies, Electrical Wholesaler, Electrical distributor in Canada. Electrical supply for Residential, Commer…”.

  • Canonical URL set

    The canonical URL is https://www.gescan.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gescan.com/sitemaps/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,487 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 19 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 11 pages without a meta description

    /quotes, /content/credit-application, /content/tariff-letter, /homebranch, /products/32-ev-charging-stations and /products/32-ev-charging-stations/02-commercial-ev-charging-stations and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    /quotes, /content/careers, /content/credit-application, /content/register-to-shop-online, /content/tariff-letter and /content/flyers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /products/32-ev-charging-stations/03-ev-charging-accessories took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25061092&tm=gtm002&Ver=2&mid=a30d4639-192c-4bac-a190-6fcfc4caeb71&bo=1&sid=80e54b00d12511f19f179770d226f9ed&vid=80e564e0d12511f1b536db61f5d7c155&vids=1&msclkid=N&pi=91.

  • 25 small tap targets

    25 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “$(...).validate is not a function”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://www.gescan.com/quotes (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gescan.com).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YR1 verifies for gescan.com and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://gescan.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    gescan.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gescan.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    gescan.com was registered in May 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    gescan.com is registered until May 2027.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 398 words of copy

    The homepage carries about 398 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Blocks”, “Contact Us” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 7 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.exclaimer.net include:spf1.sonepar.ca include:spf1.gescan.com ip4…”.

  • DKIM signing found

    A DKIM key is published (selector “k1” and “smtp”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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