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getawhiff.com website review

Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 76 checks

This review found 36 issues worth fixing on getawhiff.com, 11 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of getawhiff.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. getawhiff.com at 0.7 s0.7 s
  2. getawhiff.com at 1.5 s1.5 s
  3. getawhiff.com at 2.2 s2.2 s
  4. getawhiff.com at 2.9 s2.9 s
  5. getawhiff.com at 3.6 s3.6 s
  6. getawhiff.com at 4.4 s4.4 s
  7. getawhiff.com at 5.1 s5.1 s
  8. getawhiff.com at 5.8 s5.8 s

Speed

10 to fix62
  • Improve image delivery

    1.3 s · 1.2 MB

    18 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • 5,846 HTML elements

    The page has 5,846 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, loox.io and productcustomizer.com and others), adding 3.1 MB and 1.3 s of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Shopify adds 426 ms

    426 ms

    Shopify costs a phone 426 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • loox.io adds 280 ms

    280 ms

    loox.io costs a phone 280 ms of main-thread work and 85 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    283 KiB

    About 283 KiB of JavaScript is downloaded but never used on this page.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 277 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Use efficient cache lifetimes

    50 ms · 41 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

  • Minify JavaScript

    37 KiB

    37 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix62
  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “product”.

  • Time to Interactive: 19.6 s

    19.6 s

    The page becomes fully interactive after 19.6 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 233 ms

    233 ms

    Scripts block taps and scrolling for 233 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix50
  • Page weight: 4.9 MB in 192 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 192 requests on a phone: images 2.9 MB (37), scripts 973 KiB (74) and other files 595 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    918 KiB

    8 images are downloaded at several times the size a phone draws them, for example HeatherT.png at 4,264 px wide, shown at 180 px. Resized copies would save about 918 KiB.

  • About 1.4 g of CO₂ per visit

    1.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9292
  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9280
  • Canonical points to another host

    Your canonical URL points to dangleit.com, not getawhiff.com, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“.site-header__logo-image { height: 50px; }”, “35,000+ 5 Star Reviews Custom Air Fresheners” and “FAQs”). One clear main headline is easier for people and search engines.

  • Meta description is long (298 characters)

    Your meta description is 298 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 22 internal links, 30 external

    The homepage links to 22 pages on getawhiff.com and 30 external pages.

4 checks passed
  • Title: 33 characters

    Your title is a healthy 33 characters: “Custom Air Fresheners – Dangle It”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://getawhiff.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,152 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://getawhiff.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://getawhiff.com/products/scent-sample, https://getawhiff.com/pages/faq-2 and https://getawhiff.com/pages/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://getawhiff.com/products/custom-air-freshener, https://getawhiff.com/products/scent-sample and https://getawhiff.com/pages/faq-2 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Iframe not found.”.

2 checks passed
  • Tap targets are thumb-sized

    22 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 11-field form

    Your longest form asks for 11 fields (6 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 786 words of copy

    The homepage carries about 786 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order Portal” and “Contact Us Contact Us menu”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Customize & Order”, “Order Portal” and “Contact Us Contact Us menu”.

  • Social proof on the page

    Social proof on the homepage: 44 testimonial or review blocks and a star rating.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at getawhiff.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Essential Announcer · Upload Lift · Essential Announcement Bar · Giftnote App · File Uploads By Uploadkit · Upcart · getuploadkit.com · loox.io · cloudfront.net · Hulk Product Options

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on getawhiff.com, including 16 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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