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getburple.com website review

Visit site (opens in a new tab)Reviewed 13 November 202633 issues · 77 checks

This review found 33 issues worth fixing on getburple.com, 11 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.5 sJun 13Jul 112.4 s
Show as table
DateReal-visitor load time (LCP)
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.9 s
Jul 4, 20262.2 s
Jul 11, 20262.4 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of getburple.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. getburple.com at 1.0 s1.0 s
  2. getburple.com at 1.9 s1.9 s
  3. getburple.com at 2.9 s2.9 s
  4. getburple.com at 3.9 s3.9 s
  5. getburple.com at 4.9 s4.9 s
  6. getburple.com at 5.8 s5.8 s
  7. getburple.com at 6.8 s6.8 s
  8. getburple.com at 7.8 s7.8 s

Speed

8 to fix58
  • Reduce unused JavaScript

    1.7 s · 608 KiB

    About 608 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Improve image delivery

    3.3 MB

    2 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Wix, Google Tag Manager and Facebook and others), adding 5.4 MB and 1.4 s of main-thread time.

  • Wix adds 797 ms

    797 ms

    Wix costs a phone 797 ms of main-thread work and 4.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 322 ms

    322 ms

    Google Tag Manager costs a phone 322 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    272 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (272 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    32 KiB

    32 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix57
  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mom holding her baby with Burple Burp Catcher and Burp clot…”.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 43% slower for real visitors

    +43%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 371 ms

    371 ms

    Scripts block taps and scrolling for 371 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 6.9 MB in 277 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 277 requests on a phone: images 3.5 MB (22), scripts 1.7 MB (108) and other files 1.4 MB (141). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    663538_c66fc9ad514d41739721001e504024aa~mv2.gif weighs 3.3 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    2.5 MB

    1 image is downloaded at several times the size a phone draws it, for example 663538_c66fc9ad514d41739721001e504024aa~mv2.gif at 640 px wide, shown at 107 px. Resized copies would save about 2.5 MB.

  • 1 image in older formats

    1 image (3.3 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    1.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 235.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 8893
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 5 H1 headlines

    There are 5 <h1> headlines (“Patent Protected Design”, “What Makes Burple Different?” and “FAQ”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (LocalBusiness and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 28 internal links, 5 external

    The homepage links to 28 pages on getburple.com and 5 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “A smarter alternative to burp cloths, Burple’s silicone burp catcher contains spit-up mess, keeping parents clean and s…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Burple — Silicone Burp Cloth and Spit-Up Catcher for Babies”.

  • Canonical URL set

    The canonical URL is https://www.getburple.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.getburple.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (960 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.getburple.com/llms.txt (3 KiB, 3 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 8 pages without an H1

    https://www.getburple.com/shop, https://www.getburple.com/aboutus, https://www.getburple.com/blog, https://www.getburple.com/contactus, https://www.getburple.com/product-page/burple-burp-catcher and https://www.getburple.com/termsandconditions and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.getburple.com/contactus has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “globalThis.defineStrictProperty is not a function”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 531 words of copy

    The homepage carries about 531 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Burple”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop”, “Contact Us” and “Shop Burple”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at getburple.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Wix
Framework
React
Analytics
Google Analytics | Google Tag Manager
Hosting
Wix

Upkeep, stack, hiring and company data from programmable.info

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