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getcasely.com website review

Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 108 checks

This review found 31 issues worth fixing on getcasely.com, 14 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.7 sMay 16Oct 313.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Oct 31, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
158 ms123 msMay 16Oct 31144 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026127 ms
May 23, 2026128 ms
May 30, 2026130 ms
Jun 6, 2026136 ms
Jun 13, 2026139 ms
Jun 20, 2026145 ms
Jun 27, 2026147 ms
Jul 4, 2026150 ms
Jul 11, 2026151 ms
Jul 18, 2026151 ms
Jul 25, 2026149 ms
Aug 1, 2026148 ms
Aug 8, 2026150 ms
Aug 15, 2026153 ms
Aug 22, 2026154 ms
Aug 29, 2026154 ms
Sep 5, 2026150 ms
Sep 12, 2026146 ms
Sep 19, 2026145 ms
Sep 26, 2026144 ms
Oct 3, 2026142 ms
Oct 10, 2026139 ms
Oct 17, 2026137 ms
Oct 24, 2026138 ms
Oct 31, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix40
  • Use efficient cache lifetimes

    3.4 s · 586 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (586 KiB).

  • Reduce unused JavaScript

    2.6 s · 428 KiB

    About 428 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,194 HTML elements

    The page has 6,194 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Klaviyo and cloudfront.net and others), adding 1.5 MB and 1.4 s of main-thread time.

  • alia-prod.com adds 532 ms

    532 ms

    alia-prod.com costs a phone 532 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 184 ms

    184 ms

    Klaviyo costs a phone 184 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Render-blocking requests

    250 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    110 ms · 50 KiB

    About 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

  • Improve image delivery

    27 KiB

    4 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Try Your Luck Match 3 cards to win a Free Case. ? ? ? ? ? ?…”.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 127 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 503 ms

    503 ms

    Real visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 405 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 405 requests on a phone: scripts 1.7 MB (129), other files 812 KiB (190) and fonts 557 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8490
  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • ARIA tooltip nodes must have an accessible name (1 element)

    ARIA tooltip nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 49 images without alt text

    49 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (80 elements)

    All page content should be contained by landmarks: 80 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (44 elements)

    Alternative text of images should not be repeated as text: 44 elements on the page fail this check, rated minor by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7791
  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 646 internal links, 9 external

    The homepage links to 646 pages on getcasely.com and 9 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Cases Built for the Bold”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Phone Cases, Accessories & Subscription Box | Casely”.

  • Canonical URL set

    The canonical URL is https://www.getcasely.com/.

  • Structured data in place

    Structured data found: OnlineBusiness, OnlineStore and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.getcasely.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,484 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /collections/all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /pages/holiday-shop has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /collections/all, /collections/whats-new and /collections/best-sellers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=3905f582-6981-49ac-a76e-cc01239e00d2&referrer=&landingpage=https%3A%2F%2Fwww.getcasely.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    118 of 124 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (getcasely.com).

  • Valid certificate (51 days left)

    The certificate from Google Trust Services · WR1 verifies for getcasely.com and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://getcasely.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 11 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    getcasely.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 10 years old

    10 years

    getcasely.com was registered in Oct 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for getcasely.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2028

    getcasely.com is registered until Oct 2028.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,600 words of copy

    The homepage carries about 1,600 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP IPHONE 18 CASES” and “SHOP ALL CASES”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop”, “Holiday Shop ✨” and “Join the Club”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:sendgrid.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Founded
2017
Headquarters
Brooklyn

Upkeep, stack, hiring and company data from programmable.info

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