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getplenty.com website review
Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 98 checks
This review found 32 issues worth fixing on getplenty.com, 12 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #53,655 of 88,488 reviewed websitesbeats 35%
- #31,807 of 45,969 online storesbeats 26%
- #29,865 of 41,244 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 898 ms |
| May 23, 2026 | 883 ms |
| May 30, 2026 | 864 ms |
| Jun 6, 2026 | 851 ms |
| Jun 13, 2026 | 862 ms |
| Jun 20, 2026 | 901 ms |
| Jun 27, 2026 | 920 ms |
| Jul 4, 2026 | 954 ms |
| Jul 11, 2026 | 972 ms |
| Jul 18, 2026 | 973 ms |
| Jul 25, 2026 | 977 ms |
| Aug 1, 2026 | 973 ms |
| Aug 8, 2026 | 961 ms |
| Aug 15, 2026 | 958 ms |
| Aug 22, 2026 | 949 ms |
| Aug 29, 2026 | 931 ms |
| Sep 5, 2026 | 926 ms |
| Sep 12, 2026 | 924 ms |
| Sep 19, 2026 | 909 ms |
| Sep 26, 2026 | 884 ms |
| Oct 3, 2026 | 875 ms |
| Oct 10, 2026 | 865 ms |
| Oct 17, 2026 | 866 ms |
| Oct 24, 2026 | 860 ms |
| Oct 31, 2026 | 918 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 91 ms |
| May 23, 2026 | 92 ms |
| May 30, 2026 | 91 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 114 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 124 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 122 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 118 ms |
| Sep 12, 2026 | 115 ms |
| Sep 19, 2026 | 113 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 107 ms |
| Oct 17, 2026 | 106 ms |
| Oct 24, 2026 | 106 ms |
| Oct 31, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.9 s
4.9 s
5.8 s
6.8 s
7.8 s
getplenty.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.4 s · 706 KiBAbout 706 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 20
20/100Your mobile performance score is 20. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Klaviyo and marsello.app and others), adding 2.2 MB and 1.3 s of main-thread time.
Improve image delivery
951 KiB13 images could be 951 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
250 ms · 639 KiB20 files are served with short cache lifetimes, so returning visitors download them again (639 KiB).
rebuyengine.com adds 380 ms
380 msrebuyengine.com costs a phone 380 ms of main-thread work and 706 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
350 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Klaviyo adds 293 ms
293 msKlaviyo costs a phone 293 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 306 ms. During a long task the page ignores taps.
marsello.app adds 174 ms
174 msmarsello.app costs a phone 174 ms of main-thread work and 708 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,514 HTML elements
The page has 1,514 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 139 KiBAbout 139 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.6 s
15.6 sYour largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.8 s
21.8 sThe page becomes fully interactive after 21.8 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.551
0.551The layout shifts by 0.551 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 991 ms
991 msScripts block taps and scrolling for 991 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 91 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 124 ms
124 msReal visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 275 ms
275 msReal visitors wait 275 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 7.0 MB in 339 requests
7.0 MBYour homepage downloads 7.0 MB in 339 requests on a phone: media 1.8 MB (2), scripts 1.7 MB (100) and images 1.5 MB (24). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
42.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.0 g of CO₂ per visit
1.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.99 g of CO₂e: 239.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
263 internal links, 7 external
The homepage links to 263 pages on getplenty.com and 7 external pages.
7 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Shop curated clothing, shoes, and accessories for women and men. Plenty is a Canadian-owned retailer with exclusive pri…”.
Title: 65 characters
Your title is a healthy 65 characters: “Plenty | Canadian-Owned Fashion Retailer for Women & Men – PLENTY”.
Canonical URL set
The canonical URL is https://www.getplenty.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.getplenty.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/collections/gifts has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.getplenty.com/cdn/shop/t/316/assets/header-color-schemes.css.liquid?v=17136511…”.
2 checks passed
Tap targets are thumb-sized
21 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (getplenty.com).
Valid certificate (48 days left)
The certificate from Let's Encrypt · YE1 verifies for getplenty.com and is valid for another 48 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://getplenty.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
4 checks passed
Domain is 27 years old
27 yearsgetplenty.com was registered in Apr 1999 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for getplenty.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
getplenty.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Apr 2027
getplenty.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 87 words
The homepage has only about 87 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Shop the Gift Guide”, “Shop All” and “Contact”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be getplenty.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:199.120.239.230 ip4:199.120.239.231 include:_spf.google.com include:sendgrid.net include:mailgun.org ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Nabu Redirect Manager · Marsello Loyalty Email Sms · Triplewhale · Xcloud Search Filter · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Sortd Merchandiser · Elevate Ab Testing · Rebuy Personalization Engine · afterpay.com · yity.dev · kxcdn.com · rebuyengine.com · cloudfront.net · 9gtb.com · noibu.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Vancouver
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on getplenty.com, including 19 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.