getsnug.co website review

10 images could be 353 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

The page has 1,502 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

1 long task block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

3 third-party services load with your homepage (Shopify, shop.app and Google Fonts), adding 120 KiB and 31 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Bird Box”.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.4 MB in 109 requests on a phone: media 6.8 MB (1), images 727 KiB (18) and other files 612 KiB (51). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example mm-logo.png at 1,200 px wide, shown at 160 px. Resized copies would save about 68 KiB.

6 images (240 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 286.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “Merry Mischief”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 15 pages on getsnug.co and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.merrymischief.shop/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.merrymischief.shop/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.merrymischief.shop/pages/faq, https://www.merrymischief.shop/customer_authentication/redirect and https://www.merrymischief.shop/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.merrymischief.shop/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.merrymischief.shop/collections/all has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 10 fields (3 required). Every extra field lowers completion.

The homepage carries about 345 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel, Microsoft Clarity and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.