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getwuffes.com website review

Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 73 checks

This review found 36 issues worth fixing on getwuffes.com, 13 of them high impact, across 73 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of getwuffes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. getwuffes.com at 1.2 s1.2 s
  2. getwuffes.com at 2.5 s2.5 s
  3. getwuffes.com at 3.7 s3.7 s
  4. getwuffes.com at 5.0 s5.0 s
  5. getwuffes.com at 6.2 s6.2 s
  6. getwuffes.com at 7.5 s7.5 s
  7. getwuffes.com at 8.7 s8.7 s
  8. getwuffes.com at 10.0 s10.0 s

Speed

13 to fix54
  • Use efficient cache lifetimes

    2.7 s · 638 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (638 KiB).

  • Reduce unused JavaScript

    2.3 s · 448 KiB

    About 448 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Avoid multiple page redirects

    1.7 s

    The page goes through 2 redirects before it starts loading, costing about 1.7 s. Link and advertise the final URL directly.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, wuffes.com and Google Tag Manager and others), adding 4.0 MB and 1.7 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • wuffes.com adds 378 ms

    378 ms

    wuffes.com costs a phone 378 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    550 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Improve image delivery

    540 KiB

    18 images could be 540 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • alia-prod.com adds 473 ms

    473 ms

    alia-prod.com costs a phone 473 ms of main-thread work and 616 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 290 ms

    290 ms

    Google Tag Manager costs a phone 290 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,846 HTML elements

    The page has 1,846 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Document request latency

    100 ms

    The HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 20.7 s

    20.7 s

    Your largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A curly red poodle waiting in a dark hallway by the front d…”.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 353 ms

    353 ms

    Scripts block taps and scrolling for 353 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 529 ms

    529 ms

    Real visitors wait 529 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.9 MB in 256 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 256 requests on a phone: media 2.3 MB (1), scripts 1.9 MB (135) and images 1.7 MB (48). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.94 g of CO₂e: 233.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 10051
  • Page is set to noindex

    The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Dog Health Supplements | Joint, Calming, Gut, Allergy & More | Wuffes”.

  • Canonical points to another host

    Your canonical URL points to shop.wuffes.com, not getwuffes.com, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Only 3 internal links

    The homepage links to only 3 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

3 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “NASC-certified dog supplements trusted by 1.2m+ pet parents. Joint, calming, gut, allergy & itch, skin & coat — made in…”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.getwuffes.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    20%

    A phone browser shows 1,164 words, but the HTML your server sends has only 229. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.getwuffes.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 9291
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    29 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,164 words of copy

    The homepage carries about 1,164 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop”, “Shop All” and “Shop by Product”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at getwuffes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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