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ghmc.com website review

Visit site (opens in a new tab)Reviewed 6 November 202622 issues · 89 checks

This review found 22 issues worth fixing on ghmc.com, 6 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

2 to fix86
  • Render-blocking requests

    1.7 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 86

    86/100

    Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    193 KiB

    9 images could be 193 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Hubspot, cdn-cookieyes.com and Google Fonts and others), adding 462 KiB and 92 ms of main-thread time.

  • Use efficient cache lifetimes

    93 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (93 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page.

  • Reduce unused JavaScript

    28 KiB

    About 28 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 527 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix95
  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.5 s

    7.5 s

    The page becomes fully interactive after 7.5 s. Good is under 3.8 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.8 s

    2.8 s

    Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Partner in Smarter and Easier Loan Origination”. Most of its time is element render delay (2.3 s).

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 14 ms

    14 ms

    Scripts block the page for only 14 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 10.4 MB in 77 requests

    10.4 MB

    Your homepage downloads 10.4 MB in 77 requests on a phone: media 9.0 MB (1), images 673 KiB (31) and scripts 564 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (145 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (159 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.0 g of CO₂ per visit

    2.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.96 g of CO₂e: 354.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9594
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Banner landmark should not be contained in another landmark (3 elements)

    Banner landmark should not be contained in another landmark: 3 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9293
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Wholesale Mortgage Lending for Brokers & Correspondents | First Colony Wholesale”.

  • 13 internal links, 3 external

    The homepage links to 13 pages on ghmc.com and 3 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “First Colony Wholesale supports independent brokers and correspondent lenders with in-house processing, underwriting, f…”.

  • One H1 headline

    Your main headline reads: “Your Partner in Smarter and Easier Loan Origination”.

  • Canonical URL set

    The canonical URL is https://fcmwholesale.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fcmwholesale.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,178 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 2 pages share a title

    /home and / all use the title “Wholesale Mortgage Lending for Brokers & Correspondents | First Colon…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 7 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fcmwholesale.com).

  • Valid certificate (38 days left)

    The certificate from Google Trust Services · WE1 verifies for ghmc.com and is valid for another 38 days.

  • http:// redirects to https

    http://ghmc.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 13 links work

    All 13 links checked from your homepage (10 internal, 3 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 59 days

    fcmwholesale.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    fcmwholesale.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fcmwholesale.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 2 years old

    2 years

    fcmwholesale.com was registered in Jan 2024 through Bluehost Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 12-field form

    Your longest form asks for 12 fields (4 required). Every extra field lowers completion.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,189 words of copy

    The homepage carries about 1,189 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks and 2 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ghmc.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics
Hosting
Cloudflare

Company

Headquarters
Nashville

Upkeep, stack, hiring and company data from programmable.info

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