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ghx.com website review

Visit site (opens in a new tab)Reviewed 29 October 202636 issues · 105 checks

This review found 36 issues worth fixing on ghx.com, 13 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s3.7 sMay 9Oct 244.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.1 s
May 16, 20264.1 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.1 s
Jun 27, 20264.3 s
Jul 4, 20264.3 s
Jul 11, 20264.3 s
Jul 18, 20264.1 s
Jul 25, 20264.0 s
Aug 1, 20263.9 s
Aug 8, 20263.8 s
Aug 15, 20264.0 s
Aug 22, 20264.1 s
Aug 29, 20264.3 s
Sep 5, 20264.3 s
Sep 12, 20264.2 s
Sep 19, 20264.2 s
Sep 26, 20264.2 s
Oct 3, 20264.3 s
Oct 10, 20264.5 s
Oct 17, 20264.5 s
Oct 24, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
130 ms114 msMay 9Oct 24121 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026117 ms
May 16, 2026116 ms
May 23, 2026119 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026126 ms
Jul 4, 2026128 ms
Jul 11, 2026125 ms
Jul 18, 2026123 ms
Jul 25, 2026121 ms
Aug 1, 2026120 ms
Aug 8, 2026120 ms
Aug 15, 2026120 ms
Aug 22, 2026118 ms
Aug 29, 2026119 ms
Sep 5, 2026124 ms
Sep 12, 2026121 ms
Sep 19, 2026126 ms
Sep 26, 2026123 ms
Oct 3, 2026119 ms
Oct 10, 2026121 ms
Oct 17, 2026120 ms
Oct 24, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ghx.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ghx.com at 0.6 s0.6 s
  2. ghx.com at 1.2 s1.2 s
  3. ghx.com at 1.8 s1.8 s
  4. ghx.com at 2.5 s2.5 s
  5. ghx.com at 3.1 s3.1 s
  6. ghx.com at 3.7 s3.7 s
  7. ghx.com at 4.3 s4.3 s
  8. ghx.com at 4.9 s4.9 s

ghx.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix54
  • Use efficient cache lifetimes

    6.1 s · 6.8 MB

    70 files are served with short cache lifetimes, so returning visitors download them again (6.8 MB).

  • Render-blocking requests

    4.0 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Reduce unused JavaScript

    900 ms · 275 KiB

    About 275 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, osano.com and calibermind.com and others), adding 832 KiB and 864 ms of main-thread time.

  • Reduce unused CSS

    750 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    740 KiB

    6 images could be 740 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 484 ms

    484 ms

    Google Tag Manager costs a phone 484 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 997 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

  • Minify CSS

    10 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.7 s

    5.7 s

    Real visitors wait 5.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 259 ms

    259 ms

    Scripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 117 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 7.6 MB in 116 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 116 requests on a phone: media 3.8 MB (3), images 2.6 MB (38) and scripts 976 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (475 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    15 KiB

    1 image is downloaded at several times the size a phone draws it, for example sadl_graphic.webp at 1,064 px wide, shown at 334 px. Resized copies would save about 15 KiB.

  • 2 images in older formats

    2 images (240 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.16 g of CO₂e: 259.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9095
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 70 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • 2 H1 headlines

    There are 2 <h1> headlines (“Conversations Worth Revisiting and Insights Worth…” and “Smarter, More Resilient Supply Chains Start with …”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 152 internal links, 13 external

    The homepage links to 152 pages on ghx.com and 13 external pages.

6 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Reduce workflow debt with the GHX Platform. AI-powered orchestration helps healthcare supply chain teams anticipate dis…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “AI-Powered Healthcare Supply Chain Orchestration | GHX”.

  • Canonical URL set

    The canonical URL is https://www.ghx.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ghx.com/xml-sitemap.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,475 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 30 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /resources/thought-leadership/beckers-workflow-debt-is-real has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9685
  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ghx.com).

  • Valid certificate (70 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for ghx.com and is valid for another 70 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ghx.com redirects to the secure version.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • DNSSEC is off

    ghx.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    ghx.com was registered in May 1996 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, amazon.com, digicert.com and letsencrypt.org to issue certificates for ghx.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    ghx.com is registered until May 2027.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 266 words of copy

    The homepage carries about 266 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Contact Us”, “Learn more” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 12 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:stspg-customer.com include:outbound.smtp.wisestamp.net include:amazon…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

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This review found 36 issues on ghx.com, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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