giftsinthebox.com website review

24 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

About 312 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

A phone's processor spends 7.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 178 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

16 images could be 343 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

WordPress costs a phone 17 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Google Tag Manager, WordPress and WordPress Site Stats and others), adding 795 KiB and 146 ms of main-thread time.

26 KiB could be saved by minifying JavaScript.

1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

10 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 KiB JavaScript is shipped twice across bundles.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Plus Size Men Cotton Polo Shirts Short Sleeve Turn-down Col…”.

Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 65.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 button has no accessible name, so screen readers announce just “button”.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

6 tap targets are too small or too close together to hit reliably with a finger.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 13 characters: “Giftsinthebox”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 408 characters; Google truncates after about 160, so the end of your pitch is cut.

18 links have no real href, so search engines can't follow them.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 172 pages on giftsinthebox.com and 45 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://giftsinthebox.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://giftsinthebox.com/product/color-catwalk-thick-bottom-shoes-for-womens-8cm-fashiona-casual-height-increasing-shoes-comfortable-not-tiring-feet-board-shoes has no meta description, so Google writes the search snippet from whatever text it finds.

https://giftsinthebox.com/about-us and https://giftsinthebox.com/contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

18 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.