ginissima.com website review

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Klarna, Shopify and addons.business and others), adding 6.5 MB and 259 ms of main-thread time.

Shopify costs a phone 80 ms of main-thread work and 6.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 images could be 318 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 2.1 s on main-thread work while loading, 761 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,018 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 190 KiB of JavaScript is downloaded but never used on this page.

7 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

2 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

About 40 KiB of CSS is downloaded but never applied on this page.

13 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Discover the comfort of Ginissima”. Most of its time is element render delay (2.5 s).

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.0 MB in 226 requests on a phone: media 5.4 MB (1), other files 907 KiB (103) and images 850 KiB (43). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.26 g of CO₂e: 271.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

16 form fields have no label, so screen readers announce an empty box and autofill guesses.

15 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 15 characters: “Ginissima Shoes”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 284 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 67 pages on ginissima.com and 21 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://ginissima.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://ginissima.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://ginissima.com/pages/wishlist, https://ginissima.com/collections/new-in, https://ginissima.com/collections/high-heels, https://ginissima.com/collections/low-heels, https://ginissima.com/collections/boots and https://ginissima.com/collections/bridal and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://ginissima.com/products/milla-grey-leather-boots-under-knee, https://ginissima.com/products/milla-brown-leather-boots-under-knee and https://ginissima.com/products/milla-black-leather-boots-under-knee use the same meta description. A description written for each page earns more clicks.

https://ginissima.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

18 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 429 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.