glaeserfreund.de website review

About 263 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Cookiebot and others), adding 1.0 MB and 505 ms of main-thread time.

Google Tag Manager costs a phone 256 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,560 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.4 s on main-thread work while loading, 728 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 122 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

9 files are served with short cache lifetimes, so returning visitors download them again (80 KiB).

5 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 37 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.6 MB in 269 requests on a phone: scripts 1.1 MB (115), other files 705 KiB (89) and images 506 KiB (22). Under 2 MB keeps phones on slow connections fast.

Header_Calvin.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (54 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 88.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Your title is 86 characters, so Google will cut it off around 60: “gläserfreund - Innovative, sichere, repräsentative Brillenaufbewahrung – gläserfreund®”.

Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 64 pages on glaeserfreund.de and 7 external pages.

https://www.glaeserfreund.de/policies/terms-of-service, https://www.glaeserfreund.de/collections/all, https://www.glaeserfreund.de/pages/glaeserfreund-gewinnt-den-stevie-gold, https://www.glaeserfreund.de/blogs/overview and https://www.glaeserfreund.de/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.glaeserfreund.de/collections/all, https://www.glaeserfreund.de/pages/story-problemloesung, https://www.glaeserfreund.de/pages/glaeserfreund-gewinnt-den-stevie-gold, https://www.glaeserfreund.de/pages/manufaktur and https://www.glaeserfreund.de/pages/videos have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'loadFeatures')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 615 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies (measured from a US location before any click).

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.