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gldn.com website review
Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 111 checks
This review found 35 issues worth fixing on gldn.com, 12 of them high impact, across 111 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #14,010 of 80,724 reviewed websitesbeats 78%
- #8,114 of 39,741 online storesbeats 74%
- #7,810 of 35,136 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 179 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 198 ms |
| Jun 6, 2026 | 213 ms |
| Jun 13, 2026 | 225 ms |
| Jun 20, 2026 | 220 ms |
| Jun 27, 2026 | 211 ms |
| Jul 4, 2026 | 204 ms |
| Jul 11, 2026 | 205 ms |
| Jul 18, 2026 | 211 ms |
| Jul 25, 2026 | 216 ms |
| Aug 1, 2026 | 224 ms |
| Aug 8, 2026 | 229 ms |
| Aug 15, 2026 | 224 ms |
| Aug 22, 2026 | 217 ms |
| Aug 29, 2026 | 208 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 195 ms |
| Oct 10, 2026 | 196 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.2 s
5.3 s
6.4 s
7.4 s
8.5 s
gldn.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.4 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and preproduct.io and others), adding 1.7 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
823 KiBAbout 823 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
750 ms · 72 KiBAbout 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
100 ms · 522 KiB33 files are served with short cache lifetimes, so returning visitors download them again (522 KiB).
Google Tag Manager adds 462 ms
462 msGoogle Tag Manager costs a phone 462 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 434 ms
434 msalia-prod.com costs a phone 434 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
418 KiB10 images could be 418 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 256 ms
256 msShopify costs a phone 256 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.
preproduct.io adds 293 ms
293 mspreproduct.io costs a phone 293 ms of main-thread work and 43 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,684 HTML elements
The page has 1,684 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 26.8 s
26.8 sThe page becomes fully interactive after 26.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 735 ms
735 msScripts block taps and scrolling for 735 ms in total while the page loads. Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 904 ms
904 msReal visitors wait 904 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 179 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 46% faster for real visitors
-46%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 463 requests
4.9 MBYour homepage downloads 4.9 MB in 463 requests on a phone: scripts 2.0 MB (161), other files 1.3 MB (236) and images 1.2 MB (39). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
8 elements hidden from screen readers can still receive keyboard focus.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
32 links without text
32 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“GLDN” and “The Early Sale”). One clear main headline is easier for people and search engines.
Meta description is long (246 characters)
Your meta description is 246 characters; Google truncates after about 160, so the end of your pitch is cut.
283 internal links, 7 external
The homepage links to 283 pages on gldn.com and 7 external pages.
6 checks passed
Title: 41 characters
Your title is a healthy 41 characters: “Personalized & Dainty Fine Jewelry – GLDN”.
Canonical URL set
The canonical URL is https://gldn.com/.
Structured data in place
Structured data found: Organization and Website.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gldn.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,130 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without an H1
/collections/best-sellers, /collections/personalized-jewelry, /collections/necklaces, /collections/rings, /collections/bracelets and /collections/charms and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/collections/necklaces, /collections/bracelets, /collections/shop-all-solid-gold-jewelry, /collections/new-arrivals and /collections/10k-solid-gold have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
/collections/14k-solid-gold-jewelry and /collections/10k-solid-gold took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
39 small tap targets
39 of 99 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Tune snippet has been included more than once.”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://gldn.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (gldn.com).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE1 verifies for gldn.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://gldn.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 7 did not answer within 5 s.
Domain and trust
No CAA record
gldn.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
gldn.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 25 years old
25 yearsgldn.com was registered in Jul 2001 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
gldn.com is registered until Jul 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 328 words of copy
The homepage carries about 328 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
28 calls to action
The homepage has 28 calls to action, for example “Shop By”, “Shop All Jewelry” and “Shop”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:shops.shopify.com include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
- Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Intelligems A B Testing · Consentmo Gdpr · Aspire Affiliates App · Redo · Preproduct Pre Order · Hulk Form Builder · Okendo · Aimerce First Party Pixel · Wyllo Formerly Nofraud · Triplewhale · Countdown Timer · Swym Wishlist Plus · Gdpr Backpack · Productiondeployment · Aspire App · gorgias.chat · bogos.io · cloudfront.net · 9gtb.com · customily.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- La Conner
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on gldn.com, including 22 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.