glowcella.com website review

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

The page has 3,881 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

A phone's processor spends 2.5 s on main-thread work while loading, 408 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 30 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 images could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

3 third-party services load with your homepage (Cloudflare CDN, Shopify and Google Fonts), adding 109 KiB and 14 ms of main-thread time.

About 13 KiB of CSS is downloaded but never applied on this page.

11 KiB JavaScript is shipped twice across bundles.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 10.5 MB in 219 requests on a phone: media 8.5 MB (1), images 786 KiB (78) and other files 610 KiB (50). Under 2 MB keeps phones on slow connections fast.

mobile-slider-01.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 358.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.

Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

Elements must only use permitted ARIA attributes: 24 elements on the page fail this check, rated serious by axe-core.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 link inside paragraphs relies on colour alone to stand out.

6 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

28 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “Glowcella”. Between 30 and 65 characters leaves room to say what you do and for whom.

27 links have no real href, so search engines can't follow them.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 182 pages on glowcella.com and 12 external pages.

https://glowcella.com/collections/all, https://glowcella.com/collections/make-up, https://glowcella.com/collections/brows, https://glowcella.com/collections/complexion, https://glowcella.com/collections/eyes and https://glowcella.com/collections/face-mask and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://glowcella.com/collections/all, https://glowcella.com/collections/make-up, https://glowcella.com/collections/brows, https://glowcella.com/collections/complexion, https://glowcella.com/collections/eyes and https://glowcella.com/collections/face-mask and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://glowcella.com/collections/nails took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://glowcella.com/Liquid%20error%20(sections/header%20line%20775):%20invalid%20url%20input.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 958 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.