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goetzecandy.com website review

Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 101 checks

This review found 40 issues worth fixing on goetzecandy.com, 13 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.1 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
90 ms84 msMay 16Oct 3187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202686 ms
Jun 13, 202686 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202688 ms
Jul 25, 202687 ms
Aug 1, 202686 ms
Aug 8, 202686 ms
Aug 15, 202685 ms
Aug 22, 202685 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202689 ms
Sep 19, 202688 ms
Sep 26, 202688 ms
Oct 3, 202688 ms
Oct 10, 202689 ms
Oct 17, 202688 ms
Oct 24, 202687 ms
Oct 31, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix45
  • Reduce unused JavaScript

    10.1 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.1 s faster on a phone.

  • Render-blocking requests

    1.4 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    900 ms · 5.3 MB

    23 images could be 5.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.3 MB and 405 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 251 ms

    251 ms

    Google CDN costs a phone 251 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 295 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 70.1 s

    70.1 s

    Your largest element takes 70.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Goetze Caramel Creams and Cow Tales floating among splashes…”.

  • Time to Interactive: 74.9 s

    74.9 s

    The page becomes fully interactive after 74.9 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 622 ms

    622 ms

    Scripts block taps and scrolling for 622 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

6 to fix19
  • Page weight: 23.2 MB in 200 requests

    23.2 MB

    Your homepage downloads 23.2 MB in 200 requests on a phone: images 19.4 MB (62), scripts 3.0 MB (98) and other files 350 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 11 images over 500 KB

    11 images weigh 11.9 MB together. On a phone connection a single image that size takes seconds.

  • 29 images far larger than shown

    9.7 MB

    29 images are downloaded at several times the size a phone draws them, for example Picture8-5.png at 2,382 px wide, shown at 260 px. Resized copies would save about 9.7 MB.

  • 40 images in older formats

    40 images (17.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 35 images below the first screen load straight away

    35 images further down the page (15.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    Farms_FieldsFairgrounds_ALT_Logo_2026_v2-3-768x622.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 6.6 g of CO₂ per visit

    6.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.59 g of CO₂e: 790.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9796
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 70 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 114 internal links, 13 external

    The homepage links to 114 pages on goetzecandy.com and 13 external pages.

8 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Family-owned since 1895, Goetze’s Candy crafts Caramel Creams and Cow Tales in Baltimore, Maryland. Explore our classic…”.

  • One H1 headline

    Your main headline reads: “the more realness, the morefeelness”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Goetze's Candy | 130 Years of Caramel Creams & Cow Tales”.

  • Canonical URL set

    The canonical URL is https://www.goetzecandy.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.goetzecandy.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (845 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 1 page without a meta description

    /recipes has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /flavor/caramel-apple-cow-tales and /flavor/strawberry-smoothie-cow-tales use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /flavor/pumpkin-spice-caramel-creams, whose canonical is /flavor/pumpkin-pie-caramel-creams. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages slow to respond

    /flavor/original-caramel-creams, /flavor/honey-bun-caramel-creams, /flavor/brownie-caramel-creams, /flavor/pumpkin-spice-caramel-creams, /flavor/original-cow-tales and /flavor/caramel-apple-cow-tales and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.goetzecandy.com/flavor/pumpkin-spice-caramel-creams/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (goetzecandy.com).

  • Valid certificate (59 days left)

    The certificate from Let's Encrypt · YR1 verifies for goetzecandy.com and is valid for another 59 days.

  • http:// redirects to https

    http://goetzecandy.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    goetzecandy.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    goetzecandy.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    goetzecandy.com was registered in Dec 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2033

    goetzecandy.com is registered until Dec 2033.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 971 words of copy

    The homepage carries about 971 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop Now”, “Shop now” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 3 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be goetzecandy.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:50.233.92.240/30 ip4:50.233.95.0/28 ip4:70.88.233.240/28 ip4:65.220.58.240/28 include:icpbounce.com include:…”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.wp-recipe-maker 10.9.1 → 10.9.2

Stack

CMS
WordPress 7.1.4
Framework
React
Analytics
Google Tag Manager
Hosting
Liquid Web, L.L.C

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Baltimore

Upkeep, stack, hiring and company data from programmable.info

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