goldmax.com website review

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 100 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (112 KiB).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

7 third-party services load with your homepage (Google Tag Manager, Shopify and shop.app and others), adding 425 KiB and 128 ms of main-thread time.

8 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 KiB could be saved by minifying JavaScript.

1 long task block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Good Taste Starts Here Introducing our new collection of wo…”.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 218 requests on a phone: other files 792 KiB (114), scripts 537 KiB (61) and images 497 KiB (31). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 24 characters: “Goldmax Industries, Inc.”. Between 30 and 65 characters leaves room to say what you do and for whom.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 98 pages on goldmax.com and 6 external pages.

/collections/wooden, /collections/all-picks-skewers-and-stirs, /collections/picks-1, /collections/chopsticks, /collections/skewers and /collections/stirs and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Error producing monorail event MonorailRequestError: Error completing request. A network failure may have prevented the…”.

http://goldmax.com does not redirect to https, so some visitors land on the insecure version.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

Opening https://goldmax.com goes through 2 redirects before the homepage loads.

4 links go through two or more redirects, for example https://www.poly-king.com/account/login.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

poly-king.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 335 words of visible text.

goldmax.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.