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goodinc.com website review

Visit site (opens in a new tab)Reviewed 30 October 202615 issues · 73 checks

This review found 15 issues worth fixing on goodinc.com, 4 of them high impact, across 73 checks. The most urgent: no SPF record. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

85B

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goodinc.com (opens in a new tab)
Live view · interaction off

Speed

1 to fix97

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Use efficient cache lifetimes

    248 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (248 KiB).

  • 4 third-party services on the page

    4 third-party services load with your homepage (Facebook, Parse.ly and WordPress Site Stats and others), adding 309 KiB and 215 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    83 KiB

    About 83 KiB of JavaScript is downloaded but never used on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    20 ms · 13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 97

    97/100

    Your mobile performance score is 97. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 256 ms of it running JavaScript. That is comfortably low.

  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix97

  • Time to Interactive: 5.1 s

    5.1 s

    The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed

  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “A shared purpose can drive authentic, lasting change. Wheth…”.

  • Total Blocking Time: 75 ms

    75 ms

    Scripts block the page for only 75 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Speed Index: 0.9 s

    0.9 s

    Visually, the page fills in at 0.9 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

100

  • About 0.2 g of CO₂ per visit

    0.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.16 g of CO₂e: 19.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 573 KiB in 32 requests

    573 KiB

    Your homepage downloads 573 KiB in 32 requests on a phone: scripts 393 KiB (17), fonts 94 KiB (2) and images 44 KiB (7). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed

  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 0 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10082

  • Title is short (27 characters)

    Your title is only 27 characters: “GOOD Worldwide Company Page”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://good-worldwide.go-vip.net/)”.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • One H1 headline

    Your <h1> is empty.

5 checks passed

  • Meta description: 73 characters

    Your meta description is 73 characters: “GOOD Worldwide - Bringing together the Upworthy, GOOD, and All In brands.”.

  • Canonical URL set

    The canonical URL is https://goodinc.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://goodinc.com/sitemap_index.xml.

AI search readiness

100

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (289 words), so crawlers that don't run JavaScript still read it.

Best practices

1 to fixGoogle 10093

  • 4 small tap targets

    4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (goodinc.com).

  • Valid certificate (89 days left)

    The certificate from Let's Encrypt · YE2 verifies for goodinc.com and is valid for another 89 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://goodinc.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 14 links work

    All 14 links checked from your homepage (0 internal, 14 external) answered without errors.

Domain and trust

  • No CAA record

    goodinc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    goodinc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed

  • Domain is 22 years old

    22 years

    goodinc.com was registered in May 2004 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    goodinc.com is registered until May 2027.

Content and conversion

3 to fix40

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 289 words of copy

    The homepage carries about 289 words of visible text.

2 checks passed

  • Analytics in place

    Analytics detected: Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

3 to fix25

  • No SPF record

    goodinc.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be goodinc.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 7.0.8; the current release is 7.1.4.

Stack

CMS
WordPress 7.0.8
Hosting
WordPress.com

Company

Employees
24

Upkeep, stack, hiring and company data from programmable.info

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This review found 15 issues on goodinc.com, including 2 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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