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goodr.com website review

Visit site (opens in a new tab)Reviewed 4 November 202616 issues · 78 checks

This review found 16 issues worth fixing on goodr.com, 6 of them high impact, across 78 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
874 ms591 msMay 16Oct 31726 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026736 ms
May 23, 2026697 ms
May 30, 2026664 ms
Jun 6, 2026648 ms
Jun 13, 2026638 ms
Jun 20, 2026654 ms
Jun 27, 2026669 ms
Jul 4, 2026659 ms
Jul 11, 2026661 ms
Jul 18, 2026680 ms
Jul 25, 2026692 ms
Aug 1, 2026721 ms
Aug 8, 2026762 ms
Aug 15, 2026773 ms
Aug 22, 2026802 ms
Aug 29, 2026821 ms
Sep 5, 2026831 ms
Sep 12, 2026841 ms
Sep 19, 2026809 ms
Sep 26, 2026779 ms
Oct 3, 2026728 ms
Oct 10, 2026651 ms
Oct 17, 2026645 ms
Oct 24, 2026624 ms
Oct 31, 2026726 ms
Real-visitor tap response (INP)75th percentile, phones
100 ms77 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202685 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202690 ms
Jul 18, 202692 ms
Jul 25, 202694 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 202697 ms
Sep 12, 202697 ms
Sep 19, 202697 ms
Sep 26, 202697 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202695 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

2 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.30

    0.30

    For real visitors the layout shifts by 0.30 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 325 ms

    325 ms

    Real visitors wait 325 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 6.1 MB

    6.1 MB

    Your homepage downloads 6.1 MB on a phone, 2.0 MB of it images (33%). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 208.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fix94
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • [role="img"] and [role="image"] elements must have alternative text (1 element)

    [role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 392 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • 2 H1 headlines

    There are 2 <h1> headlines (“goodr Sunglasses” and “Holiday Gifting,Solved.”). One clear main headline is easier for people and search engines.

  • 878 internal links, 7 external

    The homepage links to 878 pages on goodr.com and 7 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Shop goodr's affordable active sunglasses. No Slip. No Bounce. All Polarized. All Fun. "Hands down the best shades ever…”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Fun & Affordable Sunglasses - goodr sunglasses”.

  • Canonical URL set

    The canonical URL is https://goodr.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://goodr.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,538 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /collections/all-styles, /collections/fashion-collection and /collections/square-sunglasses have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    /collections/all-styles, /collections/best-sellers, /collections/limited-edition, /collections/prescription-goodr, /collections/high-performance-sports and /collections/fashion-collection and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://goodr.com/.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    55 of 56 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (goodr.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE1 verifies for goodr.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://goodr.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    goodr.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    goodr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    goodr.com was registered in Oct 2009 through Go Australia Domains, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    goodr.com is registered until Oct 2027.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 479 words of copy

    The homepage carries about 479 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP GIFT GUIDES”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “SHOP”, “SHOP NOW” and “Shop Now”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be goodr.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:spf.mandrillapp.com include:mg-spf.greenhouse.io inclu…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 6 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Onetrust Consent Management · Klaviyo Email Marketing Sms · Lifesight Ecommerce Marketing · Yotpo Product Reviews · Expertvoice · hulkapps.com · snapchat.com · automizely.com · cloudfront.net · attn.tv · popfly.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
13 open roles
Teams
Internships (4), Retail Marketing (2), Don't see the right role? (1), Global (1)
Job board
greenhouse

Company

Employees
180
Headquarters
Inglewood

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 16 issues on goodr.com, including 2 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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