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google.com website review
Visit site (opens in a new tab)Reviewed 11 October 202635 issues · 92 checks
This review found 35 issues worth fixing on google.com, 10 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.1 s |
| Apr 25, 2026 | 1.1 s |
| May 2, 2026 | 1.1 s |
| May 9, 2026 | 1.1 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 192 ms |
| Apr 25, 2026 | 192 ms |
| May 2, 2026 | 192 ms |
| May 9, 2026 | 191 ms |
| May 16, 2026 | 191 ms |
| May 23, 2026 | 193 ms |
| May 30, 2026 | 194 ms |
| Jun 6, 2026 | 195 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 198 ms |
| Jun 27, 2026 | 201 ms |
| Jul 4, 2026 | 205 ms |
| Jul 11, 2026 | 210 ms |
| Jul 18, 2026 | 214 ms |
| Jul 25, 2026 | 220 ms |
| Aug 1, 2026 | 221 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 218 ms |
| Aug 22, 2026 | 214 ms |
| Aug 29, 2026 | 211 ms |
| Sep 5, 2026 | 209 ms |
| Sep 12, 2026 | 207 ms |
| Sep 19, 2026 | 207 ms |
| Sep 26, 2026 | 208 ms |
| Oct 3, 2026 | 209 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
google.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.1 s · 421 KiBAbout 421 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63 (desktop: 73). Pages that score under 90 lose visitors before the first paint.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 317 ms. During a long task the page ignores taps.
3 third-party services on the page
3 third-party services load with your homepage (Google CDN, google.com and Google Fonts), adding 124 KiB and 62 ms of main-thread time.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 639 ms of it running JavaScript. That is comfortably low.
Server response: 66 ms
66 msYour server sent the HTML in 66 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Trending searches”.
Real-user INP: 247 ms
247 msReal visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Time to Interactive: 7.1 s
7.1 sThe page becomes fully interactive after 7.1 s. Good is under 3.8 s.
Total Blocking Time: 482 ms
482 msScripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 192 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 556 ms
556 msReal visitors wait 556 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.8 s
2.8 sVisually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.3 g of CO₂ per visit
0.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.26 g of CO₂e: 31.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 946 KiB in 42 requests
946 KiBYour homepage downloads 946 KiB in 42 requests on a phone: scripts 759 KiB (8), other files 81 KiB (28) and HTML 65 KiB (1). That is a lean page.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (6 characters)
Your title is only 6 characters: “Google”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
8 internal links, 2 external
The homepage links to 8 pages on google.com and 2 external pages.
3 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Search the world's information, including webpages, images, videos and more. Google has many special features to help y…”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.google.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages without a title
/intl/en/policies/privacy and /intl/en/policies/terms have no <title>, so Google invents the link text in results.
3 pages without a meta description
/advanced_search, /intl/en/policies/privacy and /intl/en/policies/terms have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/imghp, /advanced_search, /intl/en/policies/privacy and /intl/en/policies/terms have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/imghp, /intl/en/policies/privacy and /intl/en/policies/terms have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
8 internal pages checked
We fetched 8 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 8 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
No mobile viewport
No viewport meta tag, so phones render the desktop layout zoomed out.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
23 of 24 tappable elements near the top are at least 24 px.
Security and trust
http:// does not redirect
http://google.com does not redirect to https, so some visitors land on the insecure version.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
5 links through redirect chains
5 links go through two or more redirects, for example https://www.google.com/intl/en/about/products.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (google.com).
Valid certificate (60 days left)
The certificate from Google Trust Services · WR2 verifies for google.com and is valid for another 60 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 10 links work
All 10 links checked from your homepage (8 internal, 2 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
DNSSEC is off
google.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearsgoogle.com was registered in Sep 1997 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog to issue certificates for google.com, so a mis-issued certificate from anyone else is refused.
Registered until Sep 2028
google.com is registered until Sep 2028.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 46 words
The homepage has only about 46 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “zelda ocarina of time pre order”.
1 short form
A short form (1 field at most) is right on the homepage.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Hosting
- Google Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 35 issues on google.com, including 9 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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