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gooloo.com.au website review
Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 95 checks
This review found 38 issues worth fixing on gooloo.com.au, 13 of them high impact, across 95 checks. The most urgent: coretava.com adds 1.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,558 of 109,350 reviewed websitesbeats 49%
- #32,677 of 61,859 online storesbeats 41%
- #31,350 of 56,401 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.8 s |
| Nov 7, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 188 ms |
| May 30, 2026 | 188 ms |
| Jun 6, 2026 | 186 ms |
| Jun 13, 2026 | 186 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 168 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 164 ms |
| Aug 29, 2026 | 168 ms |
| Sep 5, 2026 | 175 ms |
| Sep 12, 2026 | 176 ms |
| Sep 19, 2026 | 186 ms |
| Sep 26, 2026 | 190 ms |
| Oct 3, 2026 | 191 ms |
| Oct 10, 2026 | 194 ms |
| Oct 17, 2026 | 194 ms |
| Oct 24, 2026 | 192 ms |
| Oct 31, 2026 | 194 ms |
| Nov 7, 2026 | 194 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
coretava.com adds 1.4 s
1.4 scoretava.com costs a phone 1.4 s of main-thread work and 12.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (coretava.com, Shopify and loox.io and others), adding 14.0 MB and 2.1 s of main-thread time.
Reduce unused JavaScript
150 ms · 2.9 MBAbout 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 857 ms. During a long task the page ignores taps.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Use efficient cache lifetimes
270 KiB23 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).
2,011 HTML elements
The page has 2,011 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 144 ms
144 msShopify costs a phone 144 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 125 ms
125 msGoogle CDN costs a phone 125 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
56 KiBPolyfills for old browsers add 56 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Improve image delivery
45 KiB3 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
39 KiB39 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
16 KiB16 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 88.8 s
88.8 sThe page becomes fully interactive after 88.8 s. Good is under 3.8 s.
Speed Index: 11.4 s
11.4 sVisually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.104
0.104The layout shifts by 0.104 while loading, so content jumps under the reader's thumb. Good is under 0.1.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 188 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 16.2 MB in 430 requests
16.2 MBYour homepage downloads 16.2 MB in 430 requests on a phone: scripts 14.4 MB (153), other files 854 KiB (160) and images 401 KiB (50). Under 2 MB keeps phones on slow connections fast.
About 4.6 g of CO₂ per visit
4.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.59 g of CO₂e: 550.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
27 links without text
27 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 71 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Portable Car Jump Starter | GOOLOO AU Official Website – AU.GOOLOO”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
106 internal links, 11 external
The homepage links to 106 pages on gooloo.com.au and 11 external pages.
6 checks passed
Meta description: 109 characters
Your meta description is 109 characters: “Best Car Jump Starter for Australian. Fast & Free Delivery. 30-day Risk-Free Trial. Up to 30 Months Warranty.”.
One H1 headline
Your main headline reads: “AU.GOOLOO”.
Canonical URL set
The canonical URL is https://gooloo.com.au/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gooloo.com.au/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (598 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://gooloo.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages share a meta description
https://gooloo.com.au/collections/jump-starter-power-bank, https://gooloo.com.au/products/gooloo-gt-truck-plus-jump-starter, https://gooloo.com.au/products/gooloo-a7-jump-starter-with-air-compressors-and-air-pump and https://gooloo.com.au/products/gooloo-a5-jump-starter-with-air-compressor use the same meta description. A description written for each page earns more clicks.
5 pages slow to respond
https://gooloo.com.au/collections/accessiories, https://gooloo.com.au/products/gooloo-gt-truck-plus-jump-starter, https://gooloo.com.au/products/gooloo-a7-jump-starter-with-air-compressors-and-air-pump, https://gooloo.com.au/products/gt3000-jump-starter and https://gooloo.com.au/products/gp4000-jump-starter took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
7 checks passed
Linked pages load
11 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 11 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343009458&tm=shpfy_ui&Ver=2&mid=4918d9d8-4b2e-4778-98a4-ab59cbe09c78&bo=1&sid=3ac64c60de4111f1b6a2d7dc3f4bc303&vid=3ac69ee0de4111f1a7c6c3008d493c43&vids=1&msclkid=N&pi.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
52 of 56 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 464 words of copy
The homepage carries about 464 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop”.
7 calls to action
The homepage has 7 calls to action, for example “BUY NOW”, “Contact Us” and “Join Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gooloo.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Xcotton Guard · Pagefly Ai Page Builder · Core Loyalty · Inbox · Essential Announcer · Klaviyo Email Marketing Sms · Essential Announcement Bar · Event Promotion Bar · loox.io · hextom.com · seel.com · coretava.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on gooloo.com.au, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.