goruck.eu website review

A phone's processor spends 5.3 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,467 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Google Tag Manager and userway.org and others), adding 1.4 MB and 695 ms of main-thread time.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 353 KiB of JavaScript is downloaded but never used on this page.

4 long tasks block the main thread while loading, the longest for 267 ms. During a long task the page ignores taps.

Shopify costs a phone 189 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 163 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

12 files are served with short cache lifetimes, so returning visitors download them again (117 KiB).

Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

12 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Rucker 5.0 banner”.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 204 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 12.8 MB in 475 requests on a phone: media 8.9 MB (1), other files 1.5 MB (311) and scripts 1.3 MB (92). Under 2 MB keeps phones on slow connections fast.

DSC07983.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.64 g of CO₂e: 436.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

84 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 40 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 69 characters, so Google will cut it off around 60: “GORUCK | The Rucking Company | Rucksacks, Boots & Apparel – GORUCK EU”.

Your meta description is 225 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 186 pages on goruck.eu and 13 external pages.

/collections/training-rucksacks, /collections/training-weight-vest, /collections/travel-rucksacks, /collections/gr1, /collections/gr2 and /collections/bullet-ruck and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

54 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 442 words of visible text.

DMARC is set to p=none, so mail pretending to be goruck.eu is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.