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goshowstopper.com website review

Visit site (opens in a new tab)Reviewed 22 October 202652 issues · 114 checks

This review found 52 issues worth fixing on goshowstopper.com, 17 of them high impact, across 114 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s874 msMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.3 s
Aug 22, 20262.0 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
124 ms99 msMay 2Oct 17113 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026103 ms
May 9, 2026102 ms
May 16, 2026104 ms
May 23, 2026105 ms
May 30, 2026106 ms
Jun 6, 2026109 ms
Jun 13, 2026110 ms
Jun 20, 2026107 ms
Jun 27, 2026104 ms
Jul 4, 2026105 ms
Jul 11, 2026105 ms
Jul 18, 2026107 ms
Jul 25, 2026107 ms
Aug 1, 2026106 ms
Aug 8, 2026110 ms
Aug 15, 2026107 ms
Aug 22, 2026110 ms
Aug 29, 2026113 ms
Sep 5, 2026113 ms
Sep 12, 2026113 ms
Sep 19, 2026121 ms
Sep 26, 2026117 ms
Oct 3, 2026117 ms
Oct 10, 2026120 ms
Oct 17, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix44
  • Use efficient cache lifetimes

    6.2 s · 8.5 MB

    100 files are served with short cache lifetimes, so returning visitors download them again (8.5 MB).

  • Render-blocking requests

    4.3 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Reduce unused JavaScript

    3.0 s · 601 KiB

    About 601 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 80). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google Maps and Facebook and others), adding 1.5 MB and 1.0 s of main-thread time.

  • Reduce unused CSS

    470 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • Google Tag Manager adds 382 ms

    382 ms

    Google Tag Manager costs a phone 382 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 343 ms

    343 ms

    Google Maps costs a phone 343 ms of main-thread work and 662 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    289 KiB

    12 images could be 289 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,168 HTML elements

    The page has 2,168 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 80 but mobile only 44. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 41 ms

    41 ms

    Your server sent the HTML in 41 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.1 s

    8.1 s

    The first text or image appears after 8.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.6 s

    18.6 s

    Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “READY TO EXPERIENCE AMERICA'S #1 STAGE?”.

  • Time to Interactive: 19.5 s

    19.5 s

    The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 77% slower for real visitors

    +77%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 825 ms

    825 ms

    Real visitors wait 825 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 473 ms

    473 ms

    Scripts block taps and scrolling for 473 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 9.7 MB in 160 requests

    9.7 MB

    Your homepage downloads 9.7 MB in 160 requests on a phone: media 6.0 MB (1), scripts 1.6 MB (75) and images 1.4 MB (35). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (826 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.75 g of CO₂e: 330.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 8484
  • ARIA attributes must conform to valid names (2 elements)

    ARIA attributes must conform to valid names: 2 elements on the page fail this check, rated critical by axe-core.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 13 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 3 H1 headlines

    There are 3 <h1> headlines (“ready to experience america's #1 stage?”, “SUCCESS STORIES” and “NEW TO SHOWSTOPPER?”). One clear main headline is easier for people and search engines.

  • 117 internal links, 55 external

    The homepage links to 117 pages on goshowstopper.com and 55 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Showstopper is America’s largest dance competition, hosting events nationwide with world-class stages and unforgettable…”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Showstopper | America's #1 Dance Competition”.

  • Canonical URL set

    The canonical URL is https://www.goshowstopper.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.goshowstopper.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (976 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix62
  • 1 linked page is broken

    Your homepage links to /competitions_cpt/rust-buster-lakeland-fl, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    /2027tour and /competitions/regionals all use the title “2027 Regional Dance Competition Tour | Showstopper”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /2027tour and /competitions/regionals use the same meta description. A description written for each page earns more clicks.

  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example /2027tour, whose canonical is /competitions/regionals. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    /competitions_cpt/orlando took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

4 checks passed
  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://www.goshowstopper.com/.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Unexpected end of input”.

2 checks passed
  • Tap targets are thumb-sized

    123 of 136 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.goshowstopper.com/competitions_cpt/rust-buster-lakeland-fl/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.goshowstopper.com/competitions_cpt/fredericksburg/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (goshowstopper.com).

  • Valid certificate (88 days left)

    The certificate from Let's Encrypt · YR2 verifies for goshowstopper.com and is valid for another 88 days.

  • http:// redirects to https

    http://goshowstopper.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    goshowstopper.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    goshowstopper.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 12 years old

    12 years

    goshowstopper.com was registered in Jul 2014 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2033

    goshowstopper.com is registered until Jul 2033.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 616 words of copy

    The homepage carries about 616 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “APPLY FOR A NEW STUDIO ID”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “APPLY FOR A NEW STUDIO ID”, “APPLY FOR STUDIO ID” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be goshowstopper.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 a mx ip4:52.2.134.111 ip4:198.24.76.148 ip4:198.24.76.146 include:_spf.google.com include:servers.mcsv.net ?all”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 3 plugins are behind their latest release.elementor 4.2.2 → 4.3.5 · essential-addons-for-elementor-lite 6.7.3 → 6.8.7 · woocommerce 11.0.1 → 11.2.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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