gotbam.com website review

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

About 119 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 660 ms faster on a phone.

Klaviyo costs a phone 132 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Shopify and others), adding 794 KiB and 282 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

3 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.7 MB in 172 requests on a phone: images 979 KiB (16), scripts 823 KiB (84) and other files 634 KiB (61). Under 2 MB keeps phones on slow connections fast.

5 images are downloaded at several times the size a phone draws them, for example dog-shield.svg at 512 px wide, shown at 100 px. Resized copies would save about 358 KiB.

6 images further down the page (634 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

37 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Your title is only 8 characters: “Got BAM!”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 33 pages on gotbam.com and 4 external pages.

The HTML your server sends has 464 of the 849 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

Your homepage links to /pages/wholesale-application, which answers with an error. Visitors hit a dead end and search engines drop it.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/pages/why-bam, /pages/contact, /customer_authentication/redirect, /collections/all-products, /pages/about-us and /collections/all and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/raw-bar/Natural-treats+Healthy-treats+dog-treats, whose canonical is /collections/raw-bar. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/pages/why-bam, /collections/retail-products, /collections/raw-bar/Natural-treats+Healthy-treats+dog-treats, /customer_authentication/redirect, /collections/all-products and /collections/all and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

/pages/wholesale and /pages/raw-dog-food-calculator have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 link from your homepage to your own site is broken, for example https://www.gotbam.com/pages/wholesale-application (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

3 links go through two or more redirects, for example https://www.gotbam.com/collections/raw-bar/Natural-treats+Healthy-treats+dog-treats.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

gotbam.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 849 words of visible text.

gotbam.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

gotbam.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.