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graceandlace.com website review
Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 85 checks
This review found 37 issues worth fixing on graceandlace.com, 11 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #37,069 of 109,330 reviewed websitesbeats 60%
- #24,694 of 61,851 online storesbeats 54%
- #23,829 of 56,399 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 123 ms |
| May 30, 2026 | 122 ms |
| Jun 6, 2026 | 125 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 127 ms |
| Nov 7, 2026 | 126 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.6 s
4.9 s
6.1 s
7.3 s
8.5 s
9.7 s
Speed
Use efficient cache lifetimes
7.4 s · 1.3 MB66 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Reduce unused JavaScript
4.4 s · 908 KiBAbout 908 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, heyamplify.com and Shopify and others), adding 2.7 MB and 525 ms of main-thread time.
Render-blocking requests
650 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
pickystory.com adds 67 ms
67 mspickystory.com costs a phone 67 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 127 ms
127 msKlaviyo costs a phone 127 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 99 ms
99 msShopify costs a phone 99 ms of main-thread work and 598 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,509 HTML elements
The page has 1,509 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 236 KiB6 images could be 236 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
171 KiBAbout 171 KiB of CSS is downloaded but never applied on this page.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Minify CSS
15 KiB15 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.6 s
21.6 sYour largest element takes 21.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Four women modeling graphic holiday graphic tees in a studi…”.
Time to Interactive: 25.7 s
25.7 sThe page becomes fully interactive after 25.7 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 123 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 513 ms
513 msReal visitors wait 513 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 196 ms
196 msScripts block the page for only 196 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.032
0.032The layout barely moves while loading (CLS 0.032, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 396 requests
5.5 MBYour homepage downloads 5.5 MB in 396 requests on a phone: scripts 2.6 MB (149), images 1.1 MB (38) and other files 1.1 MB (161). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
GL_-_Slider_-_Mobile_-_November_Graphic_Tees.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
160 KiB1 image is downloaded at several times the size a phone draws it, for example 7318c6d5-aba8-4196-a8b7-40196cd30152.png at 4,500 px wide, shown at 141 px. Resized copies would save about 160 KiB.
1 image in older formats
1 image (162 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.6 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
18 tap targets too small
18 tap targets are too small or too close together to hit reliably with a finger.
Orphan list items
Some list items are not inside a list.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 47 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (14 characters)
Your title is only 14 characters: “Grace and Lace”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (166 characters)
Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
176 internal links, 13 external
The homepage links to 176 pages on graceandlace.com and 13 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.graceandlace.com/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.graceandlace.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (843 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.graceandlace.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.graceandlace.com/policies/shipping-policy and https://www.graceandlace.com/pages/shop-the-look have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.graceandlace.com/collections/all and https://www.graceandlace.com/pages/shop-the-look have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.graceandlace.com/cdn/shop/files/kelly-green_60x.jpg?v=182110.
13 small tap targets
13 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “$ is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 440 words of copy
The homepage carries about 440 words of visible text.
4 checks passed
24 calls to action
The homepage has 24 calls to action, for example “Shop All”, “Shop” and “Shop New Arrivals”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 19 testimonial or review blocks and 1 customer or partner logo.
Analytics in place
Analytics detected: Google Analytics and TikTok Pixel.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at graceandlace.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Yoast Seo · Tapcart Mobile App · Lookfy Gallery · Okendo · Amplify Bundles Upsell · Honeycomb Upsell Funnels · webmarked.net · amazonaws.com · trafficmanager.net · afterpay.com · adbeacon.com · googleapis.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Cedar Park
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on graceandlace.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.