graflantz.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 3.0 s

  3.0 s

  Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 221 ms

  221 ms

  Real visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user FCP: 2.3 s

  2.3 s

  Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

• Tap response (INP) held steady for real visitors

  +8%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.5 MB

  3.5 MB

  Your homepage downloads 3.5 MB on a phone, 273 KiB of it images (8%). Under 2 MB keeps phones on slow connections fast.

• 1 image below the first screen load straight away

  1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.0 g of CO₂ per visit

  0.99 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 119.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 316 internal links, 0 external

  The homepage links to 316 pages on graflantz.com and 0 external pages.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 2 pages without an H1

  /collections/all-bags/merino-wool and /collections/hana have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

• 43 small tap targets

  43 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  graflantz.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  graflantz.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 375 words of copy

  The homepage carries about 375 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be graflantz.com is still delivered. Add a report address, check the reports, then move to quarantine.

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Email authentication score: 60/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 35 cookies set on arrival

  35

  Opening the homepage sets 35 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 56 other companies contacted

  Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.