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grandecosmetics.ca website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 84 checks

This review found 43 issues worth fixing on grandecosmetics.ca, 16 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of grandecosmetics.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. grandecosmetics.ca at 0.4 s0.4 s
  2. grandecosmetics.ca at 0.8 s0.8 s
  3. grandecosmetics.ca at 1.1 s1.1 s
  4. grandecosmetics.ca at 1.5 s1.5 s
  5. grandecosmetics.ca at 1.9 s1.9 s
  6. grandecosmetics.ca at 2.3 s2.3 s
  7. grandecosmetics.ca at 2.6 s2.6 s
  8. grandecosmetics.ca at 3.0 s3.0 s

Speed

10 to fix38
  • Reduce unused JavaScript

    2.4 s · 630 KiB

    About 630 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 321 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (321 KiB).

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (chatra.io, Hotjar and Google Tag Manager and others), adding 1.3 MB and 1.1 s of main-thread time.

  • Legacy JavaScript

    500 ms · 66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    550 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • chatra.io adds 390 ms

    390 ms

    chatra.io costs a phone 390 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 27 KiB

    3 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix26
  • Largest Contentful Paint: 12.9 s

    12.9 s

    Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 1.047

    1.047

    The layout shifts by 1.047 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 328 ms

    328 ms

    Scripts block taps and scrolling for 328 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 305 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 305 requests on a phone: scripts 1.7 MB (75), other files 1,015 KiB (194) and stylesheets 138 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7285
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Positive tabindex

    15 elements have a tabindex above 0, which scrambles the keyboard order.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7783
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 H1 headlines

    There are 4 <h1> headlines (“”, “America's #1 Lash & Brow Serum Brand*” and “Alicia Grande”). One clear main headline is easier for people and search engines.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 30 internal links, 15 external

    The homepage links to 30 pages on grandecosmetics.ca and 15 external pages.

5 checks passed
  • Title: 61 characters

    Your title is a healthy 61 characters: “Serums, Cosmetics & Haircare, & More – Grande Cosmetic Canada”.

  • Canonical URL set

    The canonical URL is https://grandecosmetics.ca/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://grandecosmetics.ca/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (228 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://grandecosmetics.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://grandecosmetics.ca/pages/contact, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 pages without a meta description

    https://grandecosmetics.ca/pages/press, https://grandecosmetics.ca/policies/terms-of-service and https://grandecosmetics.ca/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6576
  • 26 small tap targets

    26 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot set properties of null (setting 'innerHTML')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 203 words

    The homepage has only about 203 words of visible text; thin pages give Google and first-time buyers little to go on.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Learn More”, “subscribe” and “CONTACT US”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Hotjar and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 5 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies (measured from a US location before any click).

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at grandecosmetics.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

klaviyo.com · chatra.io · wisepops.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on grandecosmetics.ca, including 16 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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