grapeandwhiskey.com website review

11 files are served with short cache lifetimes, so returning visitors download them again (406 KiB).

About 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

The page has 3,688 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

29 images could be 517 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 3.3 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Facebook, Pinterest and shgcdn3.com and others), adding 495 KiB and 217 ms of main-thread time.

6 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Grape and Whiskey”.

The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.0 MB in 413 requests on a phone: images 3.2 MB (275), other files 753 KiB (79) and scripts 742 KiB (36). Under 2 MB keeps phones on slow connections fast.

27 images further down the page (822 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images are downloaded at several times the size a phone draws them, for example beerbod-mens-short-sleeve-t-shirt-crew-neck-dtg-clothing-new at 800 px wide, shown at 180 px. Resized copies would save about 72 KiB.

3 images (177 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 elements use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 10 elements on the page fail this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 10 elements on the page fail this check, rated critical by axe-core.

28 elements hidden from screen readers can still receive keyboard focus.

27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 16 elements on the page fail this check, rated serious by axe-core.

ARIA input fields must have an accessible name: 10 elements on the page fail this check, rated serious by axe-core.

10 tap targets are too small or too close together to hit reliably with a finger.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Elements marked as presentational should be consistently ignored: 10 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is 86 characters, so Google will cut it off around 60: “Grape + Whiskey | Beverage, Bar & Wineware | Wine Tumblers, Shirts – Grape and Whiskey”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

9 links have no real href, so search engines can't follow them.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 232 pages on grapeandwhiskey.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://grapeandwhiskey.com/app/trackor, which answers with an error. Visitors hit a dead end and search engines drop it.

We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

8 images failed to load on a phone, for example https://grapeandwhiskey.com/cdn/shop/files/womens-apparel.png?v=2743434.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,286 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.