gratefulapparel.com website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

30 files are served with short cache lifetimes, so returning visitors download them again (561 KiB).

Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 2.3 MB and 1.1 s of main-thread time.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

About 277 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 282 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 199 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,670 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 119 ms of main-thread work and 450 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Sumo costs a phone 114 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.

14 KiB could be saved by minifying CSS.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

23 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

2 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 379 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.7 MB in 392 requests on a phone: scripts 2.9 MB (144), other files 1,008 KiB (176) and images 617 KiB (31). Under 2 MB keeps phones on slow connections fast.

GROMMET_SITE_BANNER_MOBILE.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

Your title is 74 characters, so Google will cut it off around 60: “Grateful Apparel | Urban T-Shirts, Hoodies, Hats & More – GRATEFUL APPAREL”.

Your <h1> is empty.

The homepage links to 73 pages on gratefulapparel.com and 5 external pages.

https://gratefulapparel.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://gratefulapparel.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://gratefulapparel.com/collections/all, https://gratefulapparel.com/customer_authentication/redirect, https://gratefulapparel.com/policies/shipping-policy and https://gratefulapparel.com/collections/soon have no meta description, so Google writes the search snippet from whatever text it finds.

https://gratefulapparel.com/products/grateful-reflect-tee-natural-1, https://gratefulapparel.com/products/grateful-everywhere-tee-black, https://gratefulapparel.com/products/grateful-reflect-tee-black and https://gratefulapparel.com/products/grateful-academy-tee-white use the same meta description. A description written for each page earns more clicks.

https://gratefulapparel.com/customer_authentication/redirect and https://gratefulapparel.com/collections/soon have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 500 ()”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 465 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 38 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.