Website review, no card needed

greatwolf.com logo

greatwolf.com website review

Visit site (opens in a new tab)Reviewed 11 October 202630 issues · 96 checks

This review found 30 issues worth fixing on greatwolf.com, 8 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sApr 18Oct 31.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.8 s
Apr 25, 20261.9 s
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
228 ms163 msApr 18Oct 3170 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026219 ms
Apr 25, 2026216 ms
May 2, 2026220 ms
May 9, 2026220 ms
May 16, 2026220 ms
May 23, 2026220 ms
May 30, 2026214 ms
Jun 6, 2026212 ms
Jun 13, 2026214 ms
Jun 20, 2026213 ms
Jun 27, 2026213 ms
Jul 4, 2026212 ms
Jul 11, 2026209 ms
Jul 18, 2026205 ms
Jul 25, 2026199 ms
Aug 1, 2026191 ms
Aug 8, 2026196 ms
Aug 15, 2026192 ms
Aug 22, 2026194 ms
Aug 29, 2026196 ms
Sep 5, 2026181 ms
Sep 12, 2026179 ms
Sep 19, 2026179 ms
Sep 26, 2026172 ms
Oct 3, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of greatwolf.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. greatwolf.com at 0.4 s0.4 s
  2. greatwolf.com at 0.8 s0.8 s
  3. greatwolf.com at 1.1 s1.1 s
  4. greatwolf.com at 1.5 s1.5 s
  5. greatwolf.com at 1.9 s1.9 s
  6. greatwolf.com at 2.3 s2.3 s
  7. greatwolf.com at 2.6 s2.6 s
  8. greatwolf.com at 3.0 s3.0 s

greatwolf.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix52
  • Reduce unused JavaScript

    1.5 s · 281 KiB

    About 281 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Quantum Metric and Cloudflare and others), adding 426 KiB and 690 ms of main-thread time.

  • Google Tag Manager adds 531 ms

    531 ms

    Google Tag Manager costs a phone 531 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 338 ms. During a long task the page ignores taps.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    150 ms · 86 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Improve image delivery

    108 KiB

    5 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 9.1 s

    9.1 s

    The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 466 ms

    466 ms

    Scripts block taps and scrolling for 466 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 219 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 47 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 47 requests on a phone: media 2.0 MB (1), scripts 815 KiB (21) and images 162 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9694
  • All page content should be contained by landmarks (60 elements)

    All page content should be contained by landmarks: 60 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 56 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 54 internal links, 6 external

    The homepage links to 54 pages on greatwolf.com and 6 external pages.

8 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Book today for the best summer deals. Lodge resorts have family-inspired activities, extra-large suites, and water park…”.

  • One H1 headline

    Your main headline reads: “A World of Fun, All Under One Roof”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Great Wolf Lodge | Largest Family Water Park Hotel”.

  • Canonical URL set

    The canonical URL is https://www.greatwolf.com/.

  • Structured data in place

    Structured data found: FAQPage, LodgingBusiness, VideoObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.greatwolf.com/sitemap-index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (377 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 24 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    25 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (greatwolf.com).

  • Valid certificate (36 days left)

    The certificate from Google Trust Services · WE1 verifies for greatwolf.com and is valid for another 36 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://greatwolf.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    greatwolf.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    greatwolf.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    greatwolf.com was registered in May 2000 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2031

    greatwolf.com is registered until May 2031.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 476 words of copy

    The homepage carries about 476 words of visible text.

3 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Taboola, The Trade Desk and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Go beyond the website

What your $25 Growth Playbook adds

This free review found 30 issues on greatwolf.com, including 15 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25