Website review, no card needed

greenbook.org logo

greenbook.org website review

Visit site (opens in a new tab)Reviewed 23 October 202633 issues · 101 checks

This review found 33 issues worth fixing on greenbook.org, 11 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s2.0 sMay 2Oct 172.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20262.8 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.9 s
Jun 27, 20263.3 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20264.0 s
Jul 25, 20264.2 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.1 s
Aug 22, 20263.7 s
Aug 29, 20263.0 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
190 ms171 msMay 2Oct 17187 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026188 ms
May 9, 2026184 ms
May 16, 2026181 ms
May 23, 2026177 ms
May 30, 2026177 ms
Jun 6, 2026176 ms
Jun 13, 2026174 ms
Jun 20, 2026180 ms
Jun 27, 2026181 ms
Jul 4, 2026186 ms
Jul 11, 2026184 ms
Jul 18, 2026179 ms
Jul 25, 2026173 ms
Aug 1, 2026173 ms
Aug 8, 2026173 ms
Aug 15, 2026176 ms
Aug 22, 2026178 ms
Aug 29, 2026181 ms
Sep 5, 2026174 ms
Sep 12, 2026174 ms
Sep 19, 2026176 ms
Sep 26, 2026181 ms
Oct 3, 2026186 ms
Oct 10, 2026186 ms
Oct 17, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of greenbook.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. greenbook.org at 0.4 s0.4 s
  2. greenbook.org at 0.8 s0.8 s
  3. greenbook.org at 1.1 s1.1 s
  4. greenbook.org at 1.5 s1.5 s
  5. greenbook.org at 1.9 s1.9 s
  6. greenbook.org at 2.3 s2.3 s
  7. greenbook.org at 2.6 s2.6 s
  8. greenbook.org at 3.0 s3.0 s

greenbook.org does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix44
  • Reduce unused JavaScript

    3.1 s · 783 KiB

    About 783 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 211 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (211 KiB).

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 77). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Hubspot and others), adding 1.4 MB and 1.1 s of main-thread time.

  • Google Tag Manager adds 612 ms

    612 ms

    Google Tag Manager costs a phone 612 ms of main-thread work and 746 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused CSS

    300 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,155 HTML elements

    The page has 2,155 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 94 KiB

    Polyfills for old browsers add 94 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 44. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.8 s

    8.8 s

    The first text or image appears after 8.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.5 s

    18.5 s

    Your largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Buyer’s Guides Make confident research decisions faster. Fi…”.

  • Time to Interactive: 18.9 s

    18.9 s

    The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 507 ms

    507 ms

    Scripts block taps and scrolling for 507 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 188 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 199 ms

    199 ms

    Real visitors wait 199 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 140 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 140 requests on a phone: scripts 1.9 MB (60), fonts 139 KiB (4) and images 133 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (110 elements)

    All page content should be contained by landmarks: 110 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (21 characters)

    Your title is only 21 characters: “Greenbook - Home Page”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (218 characters)

    Your meta description is 218 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 158 internal links, 9 external

    The homepage links to 158 pages on greenbook.org and 9 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Your Guide for All Things Market Research, Insights, and Analytics”.

  • Canonical URL set

    The canonical URL is https://www.greenbook.org/.

  • Structured data in place

    Structured data found: CollectionPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.greenbook.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Opted out of AI training for 1 crawler

    robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,377 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 6 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /insights/ceo-series, whose canonical is /podcast-network/ceo-series. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

2 checks passed
  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (greenbook.org).

  • Valid certificate (32 days left)

    The certificate from Google Trust Services · WE1 verifies for greenbook.org and is valid for another 32 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://greenbook.org redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

  • No CAA record

    greenbook.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    greenbook.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    greenbook.org was registered in Mar 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2030

    greenbook.org is registered until Mar 2030.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 918 words of copy

    The homepage carries about 918 words of visible text.

6 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Join or Sign In”, “SUBSCRIBE” and “Subscribe”.

  • 2 short forms

    2 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 88 testimonial or review blocks, 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be greenbook.org is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.salesforce.com include:6530786.spf06.hubspotemail.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Hosting
Vercel

Company

Employees
43
Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on greenbook.org, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25