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greenlight.com website review

Visit site (opens in a new tab)Reviewed 27 October 202636 issues · 100 checks

This review found 36 issues worth fixing on greenlight.com, 12 of them high impact, across 100 checks. The most urgent: page weight: 22.8 MB in 232 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.6 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
322 ms153 msMay 9Oct 24273 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026172 ms
May 16, 2026181 ms
May 23, 2026189 ms
May 30, 2026197 ms
Jun 6, 2026206 ms
Jun 13, 2026212 ms
Jun 20, 2026224 ms
Jun 27, 2026247 ms
Jul 4, 2026261 ms
Jul 11, 2026269 ms
Jul 18, 2026270 ms
Jul 25, 2026269 ms
Aug 1, 2026279 ms
Aug 8, 2026292 ms
Aug 15, 2026302 ms
Aug 22, 2026299 ms
Aug 29, 2026287 ms
Sep 5, 2026278 ms
Sep 12, 2026272 ms
Sep 19, 2026272 ms
Sep 26, 2026281 ms
Oct 3, 2026283 ms
Oct 10, 2026285 ms
Oct 17, 2026284 ms
Oct 24, 2026273 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of greenlight.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. greenlight.com at 0.4 s0.4 s
  2. greenlight.com at 0.8 s0.8 s
  3. greenlight.com at 1.1 s1.1 s
  4. greenlight.com at 1.5 s1.5 s
  5. greenlight.com at 1.9 s1.9 s
  6. greenlight.com at 2.3 s2.3 s
  7. greenlight.com at 2.6 s2.6 s
  8. greenlight.com at 3.0 s3.0 s

greenlight.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix54
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Segment and Facebook and others), adding 1.7 MB and 1.0 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 64). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    811 KiB

    About 811 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    622 KiB

    7 images could be 622 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    619 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (619 KiB).

  • Google Tag Manager adds 534 ms

    534 ms

    Google Tag Manager costs a phone 534 ms of main-thread work and 828 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    72 KiB

    Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    52 KiB

    52 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    43 KiB

    43 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 64 ms

    64 ms

    Your server sent the HTML in 64 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 29.9 s

    29.9 s

    The page becomes fully interactive after 29.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user INP: 296 ms

    296 ms

    Real visitors wait 296 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 58% slower for real visitors

    +58%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 172 ms to 273 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 527 ms

    527 ms

    Scripts block taps and scrolling for 527 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 22.8 MB in 232 requests

    22.8 MB

    Your homepage downloads 22.8 MB in 232 requests on a phone: media 18.9 MB (8), scripts 2.7 MB (116) and images 691 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • About 6.5 g of CO₂ per visit

    6.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.47 g of CO₂e: 776.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9193
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 2 H1 headlines

    There are 2 <h1> headlines (“The #1 family finance and safety app.” and “The #1 family finance and safety app.”). One clear main headline is easier for people and search engines.

  • 44 internal links, 20 external

    The homepage links to 44 pages on greenlight.com and 20 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Greenlight's debit card for kids empowers parents to teach trade-off decisions, money management, and the power of savi…”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Debit Card for Kids and Teens | Greenlight”.

  • Canonical URL set

    The canonical URL is https://greenlight.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://greenlight.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,062 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 13 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /chores-and-allowance-app-for-kids is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without an H1

    /privacy, /level-up-financial-literacy-game and /no-hidden-fees have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17003826&tm=gtm002&Ver=2&mid=0e0df9e3-e085-4c95-99e2-ad2fa92f2bdc&bo=1&sid=9464cea0d1b411f1a9f1bdbb5d2e619e&vid=9464ed10d1b411f18ccb71e489e98326&vids=1&msclkid=N&pi=91.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://greenlight.com/blog/parents-guide-to-chores-and-allowances (404).

  • http:// does not redirect

    http://greenlight.com does not redirect to https, so some visitors land on the insecure version.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://greenlightme.onelink.me/vRh4/f5636726.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (greenlight.com).

  • Valid certificate (134 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for greenlight.com and is valid for another 134 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    greenlight.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    greenlight.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    greenlight.com was registered in Jul 1995 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2031

    greenlight.com is registered until Jul 2031.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,050 words of copy

    The homepage carries about 1,050 words of visible text.

3 checks passed
  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating, 3 trust badges and “440K+ reviews”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mail.zendesk.com include:spf.mandrillapp.com include:amazonses.com include:23473…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Segment
Hosting
AWS

Hiring

Hiring
14 open roles
Teams
Corporate and Business Development (3), Security (3), Marketing (2), Customer Service (1)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on greenlight.com, including 17 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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