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gretchenscottdesigns.com website review
Visit site (opens in a new tab)Reviewed 10 November 202645 issues · 91 checks
This review found 45 issues worth fixing on gretchenscottdesigns.com, 16 of them high impact, across 91 checks. The most urgent: audioeye-services.com adds 3.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,517 of 109,350 reviewed websitesbeats 44%
- #36,297 of 61,859 online storesbeats 36%
- #34,700 of 56,401 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.0 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 144 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 138 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 209 ms |
| Sep 19, 2026 | 216 ms |
| Sep 26, 2026 | 216 ms |
| Oct 3, 2026 | 210 ms |
| Oct 10, 2026 | 196 ms |
| Oct 17, 2026 | 197 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 194 ms |
| Nov 7, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.2 s
4.9 s
6.5 s
8.1 s
9.7 s
11.4 s
13.0 s
Speed
audioeye-services.com adds 3.0 s
3.0 saudioeye-services.com costs a phone 3.0 s of main-thread work and 303 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 13.3 s
A phone's processor spends 13.3 s on main-thread work while loading, 7.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,345 HTML elements
The page has 3,345 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (audioeye-services.com, Shopify and Klaviyo and others), adding 13.6 MB and 4.7 s of main-thread time.
Shopify adds 657 ms
657 msShopify costs a phone 657 ms of main-thread work and 11.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
10 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10 ms faster on a phone.
Render-blocking requests
950 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Reduce unused CSS
300 ms · 158 KiBAbout 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 365 ms
365 msKlaviyo costs a phone 365 ms of main-thread work and 677 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
50 ms · 370 KiB28 files are served with short cache lifetimes, so returning visitors download them again (370 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 305 ms. During a long task the page ignores taps.
Google CDN adds 236 ms
236 msGoogle CDN costs a phone 236 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
119 KiB7 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
82 KiBPolyfills for old browsers add 82 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
6 KiB6 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 28.9 s
28.9 sThe page becomes fully interactive after 28.9 s. Good is under 3.8 s.
Speed Index: 14.2 s
14.2 sVisually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 888 ms
888 msReal visitors wait 888 ms for your server to start answering (75th percentile). Good is under 800 ms.
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 17.5 MB in 456 requests
17.5 MBYour homepage downloads 17.5 MB in 456 requests on a phone: media 10.8 MB (3), scripts 3.0 MB (239) and other files 2.4 MB (157). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (45 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 5.0 g of CO₂ per visit
4.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.95 g of CO₂e: 594.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
17 images without alt text
17 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (59 elements)
All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
21 links without text
21 visible links have no text or label, so screen readers cannot say where they go.
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (3 elements).
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “GRETCHEN SCOTT | Quiet Luxury Women’s Apparel, Designed in New York”.
Meta description is long (308 characters)
Your meta description is 308 characters; Google truncates after about 160, so the end of your pitch is cut.
195 internal links, 11 external
The homepage links to 195 pages on gretchenscottdesigns.com and 11 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Gretchen Scott”.
Canonical URL set
The canonical URL is https://gretchenscottdesigns.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gretchenscottdesigns.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://gretchenscottdesigns.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,608 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://gretchenscottdesigns.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://gretchenscottdesigns.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
https://gretchenscottdesigns.com/customer_authentication/redirect, https://gretchenscottdesigns.com/collections/fall-winter-2026, https://gretchenscottdesigns.com/collections/resort-2027, https://gretchenscottdesigns.com/pages/all-clothing, https://gretchenscottdesigns.com/collections/handmade-heaven and https://gretchenscottdesigns.com/collections/sweaters-cardigans have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://gretchenscottdesigns.com/customer_authentication/redirect, https://gretchenscottdesigns.com/collections/fall-winter-2026, https://gretchenscottdesigns.com/collections/resort-2027, https://gretchenscottdesigns.com/pages/all-clothing, https://gretchenscottdesigns.com/collections/handmade-heaven and https://gretchenscottdesigns.com/collections/bottoms and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://gretchenscottdesigns.com/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
3 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelector')”.
2 checks passed
Tap targets are thumb-sized
64 of 69 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 351 words of copy
The homepage carries about 351 words of visible text.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Shop now”, “Shop Fall ’26” and “Shop Must-Haves”.
24 short forms
24 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gretchenscottdesigns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 29 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Flexi Sections · Avada Speed Up · Google Youtube · Swatch King · Avada Seo Suite · Preproduct Pre Order · Avada Seo Ai Blog · Klaviyo Email Marketing Sms · Ecomposer Builder · Mp Size Chart · Inbox · Tipo Related Products · Variant Title King · Depict Search Merchandising · Starapps Variant Image · Variant Descriptions King · Instafeed · Redirect Hero · Essential Announcer · Booster Kit By Qikify · Sale Kit · Speed Optimizer · Globo Also Bought Cross Sell · Essential Announcement Bar · Brandons Theme Ext · Discount Mixer · Freegifts · Bestpush · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on gretchenscottdesigns.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.