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greyhound.com website review

Visit site (opens in a new tab)Reviewed 11 October 202640 issues · 86 checks

This review found 40 issues worth fixing on greyhound.com, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sApr 18Oct 32.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.9 s
Apr 25, 20261.9 s
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
309 ms248 msApr 18Oct 3301 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026255 ms
Apr 25, 2026258 ms
May 2, 2026258 ms
May 9, 2026258 ms
May 16, 2026259 ms
May 23, 2026260 ms
May 30, 2026261 ms
Jun 6, 2026263 ms
Jun 13, 2026263 ms
Jun 20, 2026263 ms
Jun 27, 2026262 ms
Jul 4, 2026262 ms
Jul 11, 2026262 ms
Jul 18, 2026267 ms
Jul 25, 2026270 ms
Aug 1, 2026273 ms
Aug 8, 2026277 ms
Aug 15, 2026279 ms
Aug 22, 2026283 ms
Aug 29, 2026289 ms
Sep 5, 2026296 ms
Sep 12, 2026301 ms
Sep 19, 2026302 ms
Sep 26, 2026301 ms
Oct 3, 2026301 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of greyhound.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. greyhound.com at 0.7 s0.7 s
  2. greyhound.com at 1.4 s1.4 s
  3. greyhound.com at 2.2 s2.2 s
  4. greyhound.com at 2.9 s2.9 s
  5. greyhound.com at 3.6 s3.6 s
  6. greyhound.com at 4.3 s4.3 s
  7. greyhound.com at 5.1 s5.1 s
  8. greyhound.com at 5.8 s5.8 s

Speed

10 to fix35
  • Reduce unused JavaScript

    4.7 s · 1,006 KiB

    About 1,006 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 451 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (451 KiB).

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and flixbus.com and others), adding 2.9 MB and 1.9 s of main-thread time.

  • Google Tag Manager adds 918 ms

    918 ms

    Google Tag Manager costs a phone 918 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 38 KiB

    3 images could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 309 ms. During a long task the page ignores taps.

  • cloudfront.net adds 262 ms

    262 ms

    cloudfront.net costs a phone 262 ms of main-thread work and 278 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • flixbus.com adds 194 ms

    194 ms

    flixbus.com costs a phone 194 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    250 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Legacy JavaScript

    150 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    120 ms · 12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 120 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.9 s

    18.9 s

    Your largest element takes 18.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies and similar technologies to optimize your ex…”.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 822 ms

    822 ms

    Scripts block taps and scrolling for 822 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 329 ms

    329 ms

    Real visitors wait 329 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.24

    0.24

    For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.229

    0.229

    The layout shifts by 0.229 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 255 ms to 301 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 611 ms

    611 ms

    Real visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 193 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 193 requests on a phone: scripts 2.6 MB (64), other files 196 KiB (96) and images 177 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 106.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9589
  • [role="img"] and [role="image"] elements must have alternative text (5 elements)

    [role="img"] and [role="image"] elements must have alternative text: 5 elements on the page fail this check, rated serious by axe-core.

  • <svg> elements with an img or image role must have alternative text (2 elements)

    <svg> elements with an img or image role must have alternative text: 2 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 129 internal links, 26 external

    The homepage links to 129 pages on greyhound.com and 26 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Affordable bus travel from Greyhound Affordable bus travel from Greyhound”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Greyhound: Affordable Bus Tickets Across US, Canada & Mexico”.

  • Canonical URL set

    The canonical URL is https://www.greyhound.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.greyhound.com/sitemap/sitemap-v2.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.greyhound.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,041 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 1 page without a title

    https://www.greyhound.com/track has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.greyhound.com/track has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.greyhound.com/bus-routes and https://www.greyhound.com/track have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.greyhound.com/bus-routes has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 9676
  • 10 broken images

    10 images failed to load on a phone, for example https://www.greyhound.com/.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-cf.cms.flixbus.com/drupal-assets/flix-home-assets/cms_honeycomb.87fdbc.css' fr…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    16 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 688 words of copy

    The homepage carries about 688 words of visible text.

1 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Download our App” and “Contact Us”.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at greyhound.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 40 issues on greyhound.com, including 20 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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