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gridpoint.com website review

Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 103 checks

This review found 37 issues worth fixing on gridpoint.com, 11 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.7 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.4 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
114 ms82 msMay 16Oct 31101 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202686 ms
May 23, 202686 ms
May 30, 202686 ms
Jun 6, 2026100 ms
Jun 13, 2026110 ms
Jun 20, 2026102 ms
Jun 27, 202697 ms
Jul 4, 202691 ms
Jul 11, 202690 ms
Jul 18, 202692 ms
Jul 25, 202691 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 2026101 ms
Aug 22, 202698 ms
Aug 29, 2026102 ms
Sep 5, 202693 ms
Sep 12, 202696 ms
Sep 19, 2026103 ms
Sep 26, 202696 ms
Oct 3, 2026108 ms
Oct 10, 2026104 ms
Oct 17, 202695 ms
Oct 24, 2026103 ms
Oct 31, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gridpoint.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gridpoint.com at 0.5 s0.5 s
  2. gridpoint.com at 1.0 s1.0 s
  3. gridpoint.com at 1.5 s1.5 s
  4. gridpoint.com at 2.0 s2.0 s
  5. gridpoint.com at 2.5 s2.5 s
  6. gridpoint.com at 3.0 s3.0 s
  7. gridpoint.com at 3.5 s3.5 s
  8. gridpoint.com at 4.0 s4.0 s

gridpoint.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix29
  • Reduce unused JavaScript

    1.5 s · 981 KiB

    About 981 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.4 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Optanon and others), adding 2.0 MB and 1.7 s of main-thread time.

  • Google Tag Manager adds 590 ms

    590 ms

    Google Tag Manager costs a phone 590 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 351 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (351 KiB).

  • hsappstatic.net adds 568 ms

    568 ms

    hsappstatic.net costs a phone 568 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Optanon adds 288 ms

    288 ms

    Optanon costs a phone 288 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    20 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 8.7 s

    8.7 s

    Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “What if buildings could tell you how they could be more eff…”.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.275

    0.275

    The layout shifts by 0.275 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.24

    0.24

    For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 926 ms

    926 ms

    Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 546 ms

    546 ms

    Scripts block taps and scrolling for 546 ms in total while the page loads. Good is under 200 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 99 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 99 requests on a phone: scripts 1.9 MB (37), images 435 KiB (11) and stylesheets 118 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (419 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8994
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “GridPoint, Inc. | The Future of Energy | Energy Management Systems”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 41 internal links, 7 external

    The homepage links to 41 pages on gridpoint.com and 7 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “GridPoint redefines energy optimization by connecting buildings, businesses, and the grid to create a more sustainable …”.

  • One H1 headline

    Your main headline reads: “What if buildings could tell you how they could be more efficient?”.

  • Canonical URL set

    The canonical URL is https://www.gridpoint.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gridpoint.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (671 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    /solutions, /get-started and /contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /get-started has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /get-started and /contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Error with Permissions-Policy header: Parse of permissions policy failed because of errors reported by structured heade…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    13 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gridpoint.com).

  • Valid certificate (69 days left)

    The certificate from Google Trust Services · WE1 verifies for gridpoint.com and is valid for another 69 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://gridpoint.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 31 links work

    All 31 links checked from your homepage (25 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    gridpoint.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gridpoint.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    gridpoint.com was registered in Feb 1995 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    gridpoint.com is registered until Feb 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 734 words of copy

    The homepage carries about 734 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED” and “Get Started”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Get Started” and “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.protection.outlook.com include:servers.mcsv.net include:spf.autopilothq.com include:sendgrid.net …”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • 4 plugins are behind their latest release.menu-icons 0.13.14 → 0.13.26 · devvn-image-hotspot 1.2.0 → 1.3.0 · page-links-to 3.3.7 → 3.4.1 · wp-smushit 3.16.5 → 4.3.5

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
3 open roles
Teams
R&D - SW Engineering (2), COGS - Delivery & Support (1)
Job board
smartrecruiters

Company

Employees
220
Founded
2003
Headquarters
Arlington County

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on gridpoint.com, including 23 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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