grimfrost.au website review

A phone's processor spends 9.1 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 7,612 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Yotpo and others), adding 2.8 MB and 2.4 s of main-thread time.

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

Shopify costs a phone 603 ms of main-thread work and 939 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 files are served with short cache lifetimes, so returning visitors download them again (544 KiB).

Google Tag Manager costs a phone 631 ms of main-thread work and 550 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Yotpo costs a phone 572 ms of main-thread work and 811 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 358 ms. During a long task the page ignores taps.

15 images could be 320 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google CDN costs a phone 220 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

58 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 28.0 s. Good is under 3.8 s.

Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 962 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Sign Up For Early Access Subscribe to get our Black Week de…”.

Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 130 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.0 MB in 309 requests on a phone: scripts 2.5 MB (94), other files 1.0 MB (141) and images 903 KiB (45). Under 2 MB keeps phones on slow connections fast.

4 images further down the page (184 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 168.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Required ARIA attributes must be provided: 2 elements on the page fail this check, rated critical by axe-core.

2 buttons have no accessible name, so screen readers announce just “button”.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

Some list items are not inside a list.

2 tap targets are too small or too close together to hit reliably with a finger.

1 frame has no title, so screen-reader users cannot tell what it contains.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

9 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 78 characters, so Google will cut it off around 60: “Grimfrost International Webshop - World’s Largest Viking Shop – Grimfrost Intl”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 650 pages on grimfrost.au and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://grimfrost.au/collections/grimfrost-men, https://grimfrost.au/collections/new-viking-streetwear-men, https://grimfrost.au/collections/mens-sweaters, https://grimfrost.au/collections/jackets, https://grimfrost.au/collections/viking-tank-tops and https://grimfrost.au/collections/polo-shirts and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://grimfrost.au/collections/viking-t-shirts and https://grimfrost.au/collections/viking-hoodies use the same meta description. A description written for each page earns more clicks.

https://grimfrost.au/collections/grimfrost-men and https://grimfrost.au/collections/new-viking-streetwear-men took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://grimfrost.au/.

19 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,461 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.