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grindmaster.com website review
Visit site (opens in a new tab)Reviewed 25 October 202651 issues · 114 checks
This review found 51 issues worth fixing on grindmaster.com, 24 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.4 s |
| May 9, 2026 | 2.9 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.2 s |
| Aug 29, 2026 | 5.5 s |
| Sep 5, 2026 | 5.9 s |
| Sep 26, 2026 | 4.7 s |
| Oct 3, 2026 | 4.7 s |
| Oct 10, 2026 | 4.8 s |
| Oct 17, 2026 | 4.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 103 ms |
| May 9, 2026 | 100 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 94 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 87 ms |
| Jul 11, 2026 | 105 ms |
| Sep 26, 2026 | 134 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 133 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.8 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Use efficient cache lifetimes
3.6 s · 872 KiB68 files are served with short cache lifetimes, so returning visitors download them again (872 KiB).
Render-blocking requests
4.5 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.
Reduce unused CSS
1.4 s · 216 KiBAbout 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Google Maps and others), adding 3.1 MB and 1.4 s of main-thread time.
Google CDN adds 556 ms
556 msGoogle CDN costs a phone 556 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 401 ms
401 msGoogle Tag Manager costs a phone 401 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Maps adds 178 ms
178 msGoogle Maps costs a phone 178 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Improve image delivery
18 KiB2 images could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.0 s
5.0 sReal visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.7 s
2.7 sReal visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 14.8 s
14.8 sYour largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 17.6 s
17.6 sVisually, the page fills in at 17.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 22.1 s
22.1 sThe page becomes fully interactive after 22.1 s. Good is under 3.8 s.
First Contentful Paint: 4.7 s
4.7 sThe first text or image appears after 4.7 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 450 ms
450 msScripts block taps and scrolling for 450 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user INP: 130 ms
130 msReal visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.085
0.085The layout barely moves while loading (CLS 0.085, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 129 requests
4.5 MBYour homepage downloads 4.5 MB in 129 requests on a phone: scripts 3.0 MB (65), other files 735 KiB (14) and stylesheets 359 KiB (20). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
coffee-grinders-300x300.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
27 form fields without a label
27 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Blocked from indexing
Google's crawler is blocked from indexing this page.
Title is short (25 characters)
Your title is only 25 characters: “Grindmaster - Grindmaster”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
16 internal links, 6 external
The homepage links to 16 pages on grindmaster.com and 6 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.grindmaster.com/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
XML sitemap found
Your XML sitemap is reachable at https://www.grindmaster.com/sitemap.xml.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (187 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
/grindmaster declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and /grindmaster all use the title “Grindmaster - Grindmaster”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
/retail-coffee-grinders, /my-professional, /service/published-warranties, /service/return-procedure-2, /grindmaster and /data-privacy-statement and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages without an H1
/retail-coffee-grinders, /my-professional, /service/published-warranties, /service/return-procedure-2, /contact and /grindmaster and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/my-professional, /service/published-warranties, /service/return-procedure-2, /contact and /cookie-policy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
/data-privacy-statement, /terms-conditions and /cookie-policy took over 3 s to send their HTML from our server.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 9 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 links through redirect chains
2 links go through two or more redirects, for example https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.grindmaster.com.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (grindmaster.com).
Valid certificate (69 days left)
The certificate from Let's Encrypt · YR1 verifies for grindmaster.com and is valid for another 69 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://grindmaster.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 17 links work
All 17 links checked from your homepage (11 internal, 6 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
grindmaster.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
grindmaster.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsgrindmaster.com was registered in Feb 1997 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
grindmaster.com is registered until Feb 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 224 words
The homepage has only about 224 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +include:_spf.mailspamprotection.com +ip4:35.214.251.145 +ip4:151.236.33.136 +ip4:92.48.68.61 +ip4:85.234.151.18…”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on grindmaster.com, including 23 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.