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gripstuds.com website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 101 checks

This review found 34 issues worth fixing on gripstuds.com, 13 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.6 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.2 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
134 ms92 msMay 23Nov 7129 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202697 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026105 ms
Jun 20, 2026104 ms
Jun 27, 2026105 ms
Jul 4, 2026105 ms
Jul 11, 2026121 ms
Jul 18, 2026122 ms
Jul 25, 2026113 ms
Aug 1, 2026121 ms
Aug 8, 2026112 ms
Aug 15, 2026113 ms
Aug 22, 2026113 ms
Aug 29, 2026114 ms
Sep 5, 2026115 ms
Sep 12, 2026114 ms
Sep 19, 2026114 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026119 ms
Oct 24, 2026120 ms
Oct 31, 2026129 ms
Nov 7, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gripstuds.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gripstuds.com at 0.4 s0.4 s
  2. gripstuds.com at 0.8 s0.8 s
  3. gripstuds.com at 1.2 s1.2 s
  4. gripstuds.com at 1.6 s1.6 s
  5. gripstuds.com at 2.0 s2.0 s
  6. gripstuds.com at 2.4 s2.4 s
  7. gripstuds.com at 2.8 s2.8 s
  8. gripstuds.com at 3.2 s3.2 s

gripstuds.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix39
  • Reduce unused JavaScript

    3.4 s · 780 KiB

    About 780 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,273 HTML elements

    The page has 3,273 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Clarity and others), adding 1.9 MB and 1.4 s of main-thread time.

  • Improve image delivery

    962 KiB

    12 images could be 962 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • YouTube adds 577 ms

    577 ms

    YouTube costs a phone 577 ms of main-thread work and 979 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    440 ms · 186 KiB

    About 186 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Google Tag Manager adds 457 ms

    457 ms

    Google Tag Manager costs a phone 457 ms of main-thread work and 486 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Use efficient cache lifetimes

    300 ms · 96 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (96 KiB).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 17.9 s

    17.9 s

    Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 716 ms

    716 ms

    Scripts block taps and scrolling for 716 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 431 ms

    431 ms

    Real visitors wait 431 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.6 MB in 447 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 447 requests on a phone: scripts 1.9 MB (143), images 1.2 MB (30) and other files 1.0 MB (253). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    tractor.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (219 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9395
  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (20 elements).

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 86 internal links, 7 external

    The homepage links to 86 pages on gripstuds.com and 7 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Grip Studs® deliver reliable traction across ice, packed snow, mud, and slick riverbeds. Tungsten carbide cores help th…”.

  • One H1 headline

    Your main headline reads: “GRIP STUDS import 'components/image-element' import 'components/image-element'”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Grip Studs® Traction Studs for Tires, Tracks & Boots – GRIP STUDS”.

  • Canonical URL set

    The canonical URL is https://gripstuds.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://gripstuds.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    50%

    The HTML your server sends has 462 of the 922 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “BSS_SL is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    40 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gripstuds.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE2 verifies for gripstuds.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://gripstuds.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    gripstuds.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gripstuds.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    gripstuds.com was registered in Sep 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    gripstuds.com is registered until Sep 2027.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 922 words of copy

    The homepage carries about 922 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be gripstuds.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.gripstuds.com ~all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on gripstuds.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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