Website review, no card needed

groupgear.com logo

groupgear.com website review

Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 95 checks

This review found 36 issues worth fixing on groupgear.com, 16 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of groupgear.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. groupgear.com at 0.7 s0.7 s
  2. groupgear.com at 1.3 s1.3 s
  3. groupgear.com at 2.0 s2.0 s
  4. groupgear.com at 2.6 s2.6 s
  5. groupgear.com at 3.3 s3.3 s
  6. groupgear.com at 3.9 s3.9 s
  7. groupgear.com at 4.6 s4.6 s
  8. groupgear.com at 5.3 s5.3 s

groupgear.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix23
  • Improve image delivery

    2.3 s · 926 KiB

    13 images could be 926 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

  • Reduce unused JavaScript

    1.2 s · 235 KiB

    About 235 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 23

    23/100

    Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 739 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    600 ms · 83 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).

  • Reduce unused CSS

    450 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Legacy JavaScript

    350 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and mycustomizer.com and others), adding 333 KiB and 319 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix18
  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.7 s

    24.7 s

    The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.462

    0.462

    The layout shifts by 0.462 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 800 ms

    800 ms

    Scripts block taps and scrolling for 800 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 25 images without width and height

    25 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

2 to fix50
  • Page weight: 4.7 MB in 153 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 153 requests on a phone: images 3.1 MB (21), other files 726 KiB (87) and scripts 548 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    1.0 MB

    8 images are downloaded at several times the size a phone draws them, for example 7Z2A0960_2000x1334.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 1.0 MB.

  • 1 image in older formats

    1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (51 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8290
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 24 images without alt text

    24 images have no alt text, which hurts accessibility and image search.

  • Invalid ARIA attributes

    3 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9283
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (9 characters)

    Your title is only 9 characters: “GroupGear”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 33 internal links, 8 external

    The homepage links to 33 pages on groupgear.com and 8 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Customize and simplify your orders with GroupGear. A premier custom retail business, we are committed to providing the …”.

  • Canonical URL set

    The canonical URL is https://groupgear.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://groupgear.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (470 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    /collections/all, /pages/contact-us, /collections/patagonia, /collections/charles-river-apparel, /collections/columbia and /collections/gildan and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /collections, /pages/about, /pages/our-team, /pages/ways-to-order and /pages/faq have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    26 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (groupgear.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE1 verifies for groupgear.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://groupgear.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 22 links work

    All 22 links checked from your homepage (17 internal, 5 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 36 days

    groupgear.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    groupgear.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    groupgear.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 15 years old

    15 years

    groupgear.com was registered in Dec 2010 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 378 words of copy

    The homepage carries about 378 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Quote” and “Shop Now”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Ways to Order”, “Shop our online storefront” and “Get a Quote”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 33 testimonial or review blocks and 24 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

3 to fix0
  • No DMARC policy

    groupgear.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    groupgear.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

avada.io · mycustomizer.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on groupgear.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25