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guidecraft.com website review
Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 109 checks
This review found 36 issues worth fixing on guidecraft.com, 16 of them high impact, across 109 checks. The most urgent: page weight: 26.2 MB in 417 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #60,094 of 82,020 reviewed websitesbeats 23%
- #33,223 of 40,757 online storesbeats 15%
- #30,507 of 36,133 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 130 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 142 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 150 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 159 ms |
| Oct 24, 2026 | 158 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.5 s
3.7 s
4.9 s
6.2 s
7.4 s
8.7 s
9.9 s
guidecraft.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.1 s · 1.0 MB28 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 10.4 s
A phone's processor spends 10.4 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 25
25/100Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,016 HTML elements
The page has 5,016 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, boostcommerce.io and iovation and others), adding 20.1 MB and 1.6 s of main-thread time.
videowise.com adds 71 ms
71 msvideowise.com costs a phone 71 ms of main-thread work and 18.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
680 ms · 538 KiBAbout 538 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 680 ms faster on a phone.
Use efficient cache lifetimes
600 ms · 513 KiB35 files are served with short cache lifetimes, so returning visitors download them again (513 KiB).
Reduce unused CSS
530 ms · 159 KiBAbout 159 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 530 ms faster on a phone.
Yotpo adds 538 ms
538 msYotpo costs a phone 538 ms of main-thread work and 622 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
boostcommerce.io adds 260 ms
260 msboostcommerce.io costs a phone 260 ms of main-thread work and 221 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Minify JavaScript
20 KiB20 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.2 s
12.2 sYour largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 22.5 s
22.5 sThe page becomes fully interactive after 22.5 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.643
0.643The layout shifts by 0.643 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 716 ms
716 msScripts block taps and scrolling for 716 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 175 ms
175 msReal visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 477 ms
477 msReal visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 26.2 MB in 417 requests
26.2 MBYour homepage downloads 26.2 MB in 417 requests on a phone: media 21.5 MB (2), images 1.9 MB (89) and scripts 1.5 MB (109). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (318 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.4 g of CO₂ per visit
7.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.43 g of CO₂e: 891.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 82 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (FAQPage, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.
271 internal links, 10 external
The homepage links to 271 pages on guidecraft.com and 10 external pages.
7 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Creators of educational, building, and STEM toys & quality kids’ furniture. Proudly supplying parents, teachers, classr…”.
One H1 headline
Your main headline reads: “Discover the Joys of Learning through Play”.
Title: 65 characters
Your title is a healthy 65 characters: “Guidecraft | Premium Kids' Furniture & Educational Preschool Toys”.
Canonical URL set
The canonical URL is https://guidecraft.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://guidecraft.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,353 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/497097179/413863412/square.jpg?1793952733.
28 small tap targets
28 of 69 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (guidecraft.com).
Valid certificate (67 days left)
The certificate from Let's Encrypt · YE2 verifies for guidecraft.com and is valid for another 67 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://guidecraft.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors.
Domain and trust
No CAA record
guidecraft.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
guidecraft.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsguidecraft.com was registered in Apr 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2034
guidecraft.com is registered until Apr 2034.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,041 words of copy
The homepage carries about 2,041 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “shop sale” and “Shop - Mobile Navigation Link”.
17 calls to action
The homepage has 17 calls to action, for example “Shop - Mobile Navigation Link”, “Shop by Age” and “Shop All”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 43 testimonial or review blocks, 1 customer or partner logo and 5 trust badges.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 ip4:104.255.40.43 ip4:104.196.13.170 ipv4:129.213.214.220 include:spf.protection.outlook.com include:servers.mcs…”.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
DKIM signing found
A DKIM key is published (selector “selector2”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Klaviyo Email Marketing Sms · Yotpo Product Reviews · Boost Ai Search Filter · Videowise Connect · Yotpo Loyalty Rewards · One Tree Planted · Reforestation App · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Cannon Falls
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on guidecraft.com, including 21 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.