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gumtree.com website review
Visit site (opens in a new tab)Reviewed 1 November 202640 issues · 108 checks
This review found 40 issues worth fixing on gumtree.com, 18 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 348 ms |
| May 16, 2026 | 355 ms |
| May 23, 2026 | 363 ms |
| May 30, 2026 | 374 ms |
| Jun 6, 2026 | 378 ms |
| Jun 13, 2026 | 383 ms |
| Jun 20, 2026 | 388 ms |
| Jun 27, 2026 | 388 ms |
| Jul 4, 2026 | 376 ms |
| Jul 11, 2026 | 363 ms |
| Jul 18, 2026 | 347 ms |
| Jul 25, 2026 | 336 ms |
| Aug 1, 2026 | 336 ms |
| Aug 8, 2026 | 338 ms |
| Aug 15, 2026 | 345 ms |
| Aug 22, 2026 | 348 ms |
| Aug 29, 2026 | 356 ms |
| Sep 5, 2026 | 364 ms |
| Sep 12, 2026 | 370 ms |
| Sep 19, 2026 | 387 ms |
| Sep 26, 2026 | 395 ms |
| Oct 3, 2026 | 405 ms |
| Oct 10, 2026 | 416 ms |
| Oct 17, 2026 | 411 ms |
| Oct 24, 2026 | 401 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.5 s
4.2 s
4.9 s
5.6 s
gumtree.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
17.8 s · 3.6 MBAbout 3.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 17.8 s faster on a phone.
Improve image delivery
4.3 s · 1.9 MB28 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.3 s faster on a phone.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 821 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.8 s
A phone's processor spends 8.8 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, confiant-integrations.net and Google/Doubleclick Ads and others), adding 1.9 MB and 1.7 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
500 ms · 194 KiB14 files are served with short cache lifetimes, so returning visitors download them again (194 KiB).
Optanon adds 64 ms
64 msOptanon costs a phone 64 ms of main-thread work and 422 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 222 ms
222 msYour server sent the HTML in 222 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 39.1 s
39.1 sYour largest element takes 39.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners use cookies and similar technologies (i…”.
Speed Index: 18.3 s
18.3 sVisually, the page fills in at 18.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 42.6 s
42.6 sThe page becomes fully interactive after 42.6 s. Good is under 3.8 s.
Total Blocking Time: 2.2 s
2.2 sScripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.
Real-user INP: 288 ms
288 msReal visitors wait 288 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 348 ms to 401 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 632 ms
632 msReal visitors wait 632 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.9 MB in 168 requests
7.9 MBYour homepage downloads 7.9 MB in 168 requests on a phone: scripts 5.3 MB (63), images 2.1 MB (45) and other files 312 KiB (49). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
86 weighs 1.2 MB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
824 KiB4 images are downloaded at several times the size a phone draws them, for example 86 at 768 px wide, shown at 179 px. Resized copies would save about 824 KiB.
9 images in older formats
9 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.25 g of CO₂e: 270.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
111 text elements with low contrast
111 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (79 elements)
All page content should be contained by landmarks: 79 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (22 elements).
2 checks passed
Every image has alt text
All 54 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
226 internal links, 10 external
The homepage links to 226 pages on gumtree.com and 10 external pages.
6 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Buy, sell and find local deals on Gumtree, the UK marketplace for cars, property, jobs, services, furniture, tech and m…”.
Title: 50 characters
Your title is a healthy 50 characters: “Gumtree UK | Buy, Sell & Find Local Classified Ads”.
Canonical URL set
The canonical URL is https://www.gumtree.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.gumtree.com/info/cars/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,287 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (25 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /for-sale, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages slow to respond
/cars-vans-motorbikes/other-vehicles and /cars-vans-motorbikes/motors-accessories took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getRegistrations')”.
2 checks passed
Tap targets are thumb-sized
60 of 63 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
15 broken links to your own pages
15 links from your homepage to your own site are broken, for example https://www.gumtree.com/for-sale (471).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://app.adjust.com/ez1o5rv?campaign=App%20Store%20Button&adgroup=Global%20Footer&creative=V1.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (gumtree.com).
Valid certificate (26 days left)
The certificate from GlobalSign nv-sa · GlobalSign RSA OV SSL CA 2018 verifies for gumtree.com and is valid for another 26 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://gumtree.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
gumtree.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
gumtree.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsgumtree.com was registered in Jun 1997 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2028
gumtree.com is registered until Jun 2028.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 866 words of copy
The homepage carries about 866 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up”.
3 calls to action
The homepage has 3 calls to action, for example “Swap Shop”, “Customer Service & Call Centre” and “Contact Us”.
2 short forms
2 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.gumtree.com._spf.smart.ondmarc.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “fm1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 2 of them by other companies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Google Cloud
Company
- Founded
- 2002
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on gumtree.com, including 18 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.