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guncleaningswabs.com website review

Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 76 checks

This review found 37 issues worth fixing on guncleaningswabs.com, 9 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

70C

Closest competitors among Shopify stores

Compare side by side

One score from every part of this review. How it works

www.bore-tips.com (opens in a new tab)
Full-page screenshot of guncleaningswabs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. guncleaningswabs.com at 1.3 s1.3 s
  2. guncleaningswabs.com at 2.6 s2.6 s
  3. guncleaningswabs.com at 3.9 s3.9 s
  4. guncleaningswabs.com at 5.2 s5.2 s
  5. guncleaningswabs.com at 6.5 s6.5 s
  6. guncleaningswabs.com at 7.8 s7.8 s
  7. guncleaningswabs.com at 9.1 s9.1 s
  8. guncleaningswabs.com at 10.4 s10.4 s

Speed

9 to fix64

  • Improve image delivery

    1.4 s · 1.0 MB

    7 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 10.5 s

    A phone's processor spends 10.5 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9,136 HTML elements

    The page has 9,136 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, conversionbear.com and synctrack.io and others), adding 905 KiB and 906 ms of main-thread time.

  • Shopify adds 686 ms

    686 ms

    Shopify costs a phone 686 ms of main-thread work and 669 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 593 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    310 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Reduce unused JavaScript

    152 KiB

    About 152 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    51 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (51 KiB).

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix61

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 10.4 s

    10.4 s

    The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 419 ms

    419 ms

    Scripts block taps and scrolling for 419 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.036

    0.036

    The layout barely moves while loading (CLS 0.036, good is under 0.1).

Images and page weight

1 to fix85

  • Page weight: 3.6 MB in 341 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 341 requests on a phone: images 1.3 MB (14), scripts 926 KiB (166) and other files 789 KiB (128). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8993

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed

  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9268

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (92 characters)

    Your title is 92 characters, so Google will cut it off around 60: “Swab-its® Long Lasting Premium Gun Cleaning Products For All Firearms — Swab-its® Bore-ti…”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (293 characters)

    Your meta description is 293 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 201 internal links, 21 external

    The homepage links to 201 pages on guncleaningswabs.com and 21 external pages.

3 checks passed

  • Canonical URL set

    The canonical URL is https://www.bore-tips.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bore-tips.com/sitemap.xml.

AI search readiness

1 to fix83

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.bore-tips.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70

  • 1 linked page is broken

    Your homepage links to https://www.bore-tips.com/pages/about-us, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 14 pages without an H1

    https://www.bore-tips.com/collections/swab-its-gun-cleaning-products-dealer-packages, https://www.bore-tips.com/pages/product-inquiry, https://www.bore-tips.com/pages/fluid-compatibility, https://www.bore-tips.com/pages/privacy-policy, https://www.bore-tips.com/pages/disclaimer and https://www.bore-tips.com/pages/about-swab-its and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed

  • Tap targets are thumb-sized

    17 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 22 words

    The homepage has only about 22 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed

  • 30 calls to action

    The homepage has 30 calls to action, for example “Contact”, “Quick shop” and “Shop Now”.

  • 9 short forms

    9 short forms (2 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 7 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at guncleaningswabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Inbox · Region Restrictions · conversionbear.com · govx.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on guncleaningswabs.com, including 14 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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