gunner.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 421 ms

  421 ms

  Real visitors wait 421 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user CLS: 0.11

  0.11

  For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

• Tap response (INP) got 24% slower for real visitors

  +24%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 262 ms to 355 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 9.1 MB

  9.1 MB

  Your homepage downloads 9.1 MB on a phone, 5.1 MB of it images (57%). Under 2 MB keeps phones on slow connections fast.

• 1 image over 500 KB

  Frame_40917_5.jpg weighs 568 KiB. On a phone connection a single image that size takes seconds.

  Elements (1)

• 8 images far larger than shown

  670 KiB

  8 images are downloaded at several times the size a phone draws them, for example Frame_40917_10.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 670 KiB.

  Elements (5)

• An image on the first screen is lazy-loaded

  Mobile_Hero_38.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 2 images below the first screen load straight away

  2 images further down the page (351 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (2)

• 1 image in older formats

  1 image (70 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 2.6 g of CO₂ per visit

  2.57 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.57 g of CO₂e: 308.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 2 buttons without a name

  2 buttons have no accessible name, so screen readers announce just “button”.

  Elements (2)

• Images must have alternative text (1 element)

  Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• 11 text elements with low contrast

  11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Hidden but focusable

  4 elements hidden from screen readers can still receive keyboard focus.

  Elements (3)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 5 links without text

  5 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• ARIA role should be appropriate for the element (2 elements)

  ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  Elements (2)

• Headings skip levels

  Headings skip levels (h1 → h5, h3 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

  View sourceElements (3)

• 2 H1 headlines

  There are 2 <h1> headlines (“GUNNER” and “GUNNER”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (317 characters)

  Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• Structured data has 3 problems

  Structured data found (BreadcrumbList, Organization, Store and WebPage) but with 3 problems, for example “WebSite: url is not an absolute URL ("gunner.com")”.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• 161 internal links, 11 external

  The homepage links to 161 pages on gunner.com and 11 external pages.

• 4 pages without a meta description

  /collections/food-water, /collections/bundles, /pages/safety and /pages/films have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (4)

• 9 pages without an H1

  /collections/accessories, /collections/food-water, /collections/gunner-wear, /collections/bundles, /collections/chene and /collections/mossy-oak and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 4 pages slow to respond

  /pages/our-story, /pages/safety, /pages/films and /pages/contact took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=134596593&Ver=2&mid=02c7a78b-7978-4826-91fd-199a5626eb1b&bo=1&sid=23bc1f00daa211f1b8cb1708442735c5&vid=23bc36e0daa211f1bc87f1fc9efccf0d&vids=1&msclkid=N&pi=918639831&l.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  gunner.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  gunner.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• About 549 words of copy

  The homepage carries about 549 words of visible text.

• Email authentication score: 85/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 9 trackers load before any consent

  9

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 34 cookies set on arrival

  34

  Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 64 other companies contacted

  Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.