habitone.co website review

A phone's processor spends 5.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

12 images could be 668 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 third-party services load with your homepage (Clarity, Klaviyo and Customer.io and others), adding 577 KiB and 502 ms of main-thread time.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Clarity costs a phone 386 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,986 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 22 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 files are served with short cache lifetimes, so returning visitors download them again (243 KiB).

About 191 KiB of JavaScript is downloaded but never used on this page.

7 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

About 29 KiB of CSS is downloaded but never applied on this page.

21 KiB could be saved by minifying JavaScript.

16 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 5.2 MB in 409 requests on a phone: images 2.7 MB (85), other files 1.5 MB (251) and scripts 730 KiB (54). Under 2 MB keeps phones on slow connections fast.

10 images are downloaded at several times the size a phone draws them, for example creamer-new_menu.webp at 560 px wide, shown at 144 px. Resized copies would save about 662 KiB.

26 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

coffee_supplement-facts-mobile.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images further down the page (125 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 buttons have no accessible name, so screen readers announce just “button”.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 57 pages on habitone.co and 4 external pages.

/pages/about-us, /pages/science, /pages/quality-testing, /blogs/news, /pages/referral and /policies/terms-of-service and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

/products/habitone-super-coffee has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://www.facebook.com/share/1SdQ7n9Zdb/?mibextid=wwXIfr.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

habitone.co has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

The homepage carries about 1,385 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

DMARC is set to p=none, so mail pretending to be habitone.co is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.